Business Analyst II – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collect, assess, validate, and document business and system requirements for Marketing and Marketing Technology projects.

• Convert marketing requests into problem statements, desired outcomes, user stories, and acceptance criteria.

• Record content models, reusable content blocks, SEO fields, social-sharing fields, and governance requirements.

• Establish business measurement needs, dataLayer requirements, GTM configuration necessities, and GA4 reporting expectations.

• Assist in requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools.

• Document current-state and future-state workflows, process flows, data flows, and system dependencies.

• Collaborate with Engineering to clarify APIs, integrations, data mapping, performance, caching, and dependencies.

• Record errors, permissions, outdated data, and other non-happy-path scenarios.

• Work alongside Marketing, Product, Engineering, QA, Compliance, vendors, and other stakeholders.

• Suggest changes and improvements based on analysis and assessment.

• Operate under broad guidance with significant freedom for independent action.

⛳️ Requirements

• Bachelor's Degree in a relevant field or equivalent practical experience is preferred.

• A minimum of four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or similar roles.

• Experience with Agile, Waterfall, or Hybrid SDLC methodologies.

• Strong analytical abilities with the capability to simplify intricate workflows and requirements.

• Proficiency in producing clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models.

• Exceptional written and verbal communication skills.

• Strong organizational abilities and the capability to manage competing priorities in a fast-paced setting.

• Ability to effectively collaborate with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams.

• Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end.

• Practical understanding of GA4 and Google Tag Manager.

• Awareness of SEO requirements for headless sites.

• Proficiency in Microsoft Office Suite, including Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications.

• Experience with Jira, Confluence, or similar tools is preferred.

• Commitment to the company's values.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• AD&D insurance.

• LTD insurance.

• 401(k) with employer match.

• Pleasant work environment.

• Competitive compensation.