Brand, Social Media & Operations Associate

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Develop and safeguard a brand led by the founder, emphasizing the founder's visibility.

• Expand brand recognition in India to draw in corporate sponsors for larger expeditions.

• Initiate outreach to brand partners and sponsors utilizing the founder's pitch and targeted list.

• Assist in priority visibility channels, such as speaking engagements.

• Implement the founder's content strategy across various social media platforms.

• Plan posts, publish content, interact with the community, and manage accounts effectively.

• Transform 6–7 years of expedition photos and footage into captivating, narrative-driven posts.

• Craft original long-form captions and stories.

• Edit short-form videos and graphics using AI tools.

• Identify content gaps and propose themes and shoots for expeditions or city visits.

• Collaborate with the founder’s outdoor writer/storyteller.

• Oversee website content during and after the development phase.

• Gather reviews and testimonials from previous clients and ensure the website remains up-to-date.

• Respond to and follow up with leads and former clients.

• Schedule discovery calls with the founder and guide leads through the sign-up process.

• Maintain business operations while the founder is on expedition and offline.

⛳️ Requirements

• Based in Pakistan, preferably Lahore or Karachi.

• Availability to work during US hours (EST or PST).

• Proven enthusiasm for mountaineering, trekking, or outdoor activities.

• Exceptional storytelling and writing abilities in English, with a portfolio showcasing original work.

• Over 2 years of experience in brand or social media management, ideally with a personal or founder-led brand.

• Practical experience in short-form video editing and graphic design, including the use of AI-assisted tools.

• Experience in operations or client-facing roles, including lead follow-up, scheduling, and CRM maintenance.

• Self-motivated and dependable, capable of working independently when the founder is unavailable.

• Professional communication skills suitable for US and international clients.

• Personal experience in trekking or climbing.

• Published work in outdoor, travel, or adventure publications.

• Experience in sponsorship or brand partnership outreach.

• Understanding of Indian and South Asian diaspora audiences.

• Basic experience with website CMS, such as WordPress, Webflow, or Squarespace.

🏝️ Benefits

• Emphasis on work-life balance.

• Family-centered approach.

• Opportunity to work with US-based clients.

• Direct interaction with high-level CEOs, founders, and established businesses.

• Remote work flexibility.