Brand Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Report directly to the Director of Marketing.

• Spearhead the creation and execution of the Bolthouse Farms marketing strategy.

• Achieve annual and multi-year revenue goals while enhancing brand equity in alignment with the Generous Brands company vision.

• Utilize syndicated, consumer, and customer data to discover business insights and propose solutions.

• Prepare monthly and quarterly business reviews along with ad-hoc analyses.

• Contribute to a holistic brand strategy informed by consumer, category, and market trends.

• Provide strategic, data-driven recommendations to senior leadership.

• Oversee the briefing and development of bold and disruptive communication strategies, including social media and influencer collaborations.

• Work in partnership with both internal and external agencies.

• Lead significant cross-functional initiatives involving multiple stakeholders, intricate inputs, and tight deadlines.

• Manage innovation projects from their inception through to production while executing tactical support plans.

• Collaborate with internal cross-functional teams and influence decisions without direct authority.

⛳️ Requirements

• A Bachelor’s degree is required.

• A minimum of 3-5 years of brand management experience in the food CPG sector.

• In-depth knowledge of how to read, interpret, and build models using syndicated data such as IRI or Nielsen.

• Strong project management abilities and meticulous attention to detail.

• Outstanding interpersonal communication and teamwork skills.

• Experience in leading and launching new innovations.

• Proven experience collaborating with internal and external agencies to develop marketing strategies.

• Skilled in developing and executing social media and influencer strategies.

• Previous experience in leading and participating in cross-functional teams.

• Comfortable thriving in a fast-paced and rapidly changing environment.

• A reliable and consistent work history.

• An MBA is preferred.

• A consulting background is a plus.

• Direct experience in CPG food categories is highly preferred.

• Availability to work Monday through Friday, from 8:00 AM to 5:00 PM.

🏝️ Benefits

• Annual bonus opportunity.

• Medical, Dental & Vision coverage.

• Group Life and AD&D insurance.

• Voluntary Life and AD&D insurance options.

• Group Short & Long-Term Disability coverage.

• 401(k) retirement plan.

• Paid Time Off (PTO).

• Flexible Spending Accounts (FSA).

• Employee Assistance Program (EAP).

• Discounts on Gym Memberships.

• Remote work arrangement available.

• Minimal travel required, with occasional trips to Bakersfield and Rancho Cucamonga.