Brand and Creative Operations Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Lead the strategic planning, development, and enhancement of brand and creative technology platforms.

• Create and sustain a technology roadmap that aligns with business objectives and team requirements.

• Consolidate, integrate, and optimize systems to enhance efficiency, usability, and user adoption.

• Oversee enterprise-level brand tools, templates, portals, and asset libraries.

• Manage technology vendors, platform performance, licensing, budgets, and capability assessments.

• Identify, assess, and implement AI-driven tools and capabilities.

• Incorporate AI and automation into workflows to minimize manual tasks while enhancing speed, quality, and scalability.

• Advocate for AI literacy, experimentation, and adoption through training and knowledge dissemination.

• Develop and improve workflow management capabilities within Adobe Workfront and related platforms.

• Automate repetitive tasks and enhance collaboration among creative, content, brand, and marketing teams.

• Establish scalable processes, governance, and best practices.

• Create operational reporting and performance metrics.

• Oversee the enterprise digital asset management strategy, encompassing organization, taxonomy, metadata, usage rights, integrations, and lifecycle management.

• Lead the advancement of enterprise brand portals, templates, and self-service resources.

• Supervise integrations between brand platforms and enterprise technologies.

• Direct and develop the Brand Systems function.

• Manage technical documentation, platform upkeep, asset requests, reporting, and brand resource support.

• Provide operational oversight for branded merchandise, print, and ordering platforms.

• Establish service standards, procedures, and support mechanisms.

• Handle platform budgets, vendor contracts, renewals, and technology investments.

• Collaborate with Brand Management, Creative, IT, Procurement, and other business partners.

• Promote continuous improvement, innovation, and knowledge sharing.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related discipline (preferred).

• Over 5 years of experience in creative operations, marketing technology, digital asset management, or a related field.

• Familiarity with enterprise platforms such as Bynder, Adobe Workfront, Templafy, Tenovus, Make, Fusion, or similar solutions.

• Experience in managing templated solutions.

• Knowledge of AI-enabled tools, workflow automation, and best practices in digital asset management.

• Proven experience in managing technology vendors, budgets, and platform investments.

• Strong analytical, communication, and cross-functional leadership capabilities.

• Demonstrated ability to drive operational enhancements and technology adoption.

🏝️ Benefits

• Health insurance.

• Dental insurance.

• Vision insurance.

• Paid time off.

• Life insurance.

• 401(k) with a company match.

• Mental health coverage.

• Gender-affirming benefits.

• Family-building benefits.

• Paid parental leave.

• Associate discounts.

• Opportunities for community involvement.

• Eligibility for bonus or incentive plans.