Brand Advocacy Program Specialist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Manage and expand Sur La Table's Duel-driven brand ambassador initiative, The Kitchen Table.

• Act as the main point of contact for advocates utilizing Duel and other platforms.

• Assist advocates with account creation, store setup, onboarding, and their initial payouts.

• Develop, update, conduct quality assurance, and oversee advocate challenges.

• Track advocate progress, engagement, retention, challenge completion, and tier advancement.

• Coordinate the program calendar, incorporating promotions, seasonal events, campaigns, and food-related holidays.

• Keep records of challenge statuses, launch dates, submissions, performance metrics, and follow-up actions.

• Collaborate with the Social Media Manager to align marketing objectives with advocate challenges.

• Aid in campaign planning and implementation for product launches, promotions, contests, seasonal moments, and brand initiatives.

• Create and update challenge copy, prompts, and instructions.

• Focus on challenges that promote affiliate link usage and generate revenue-driven activities.

• Evaluate advocate submissions for compliance, link inclusion, content quality, and potential reuse across various marketing channels.

• Highlight exceptional user-generated content for cross-functional teams.

• Facilitate advocate activation from sign-up to the first challenge, first post, first affiliate link, and first revenue-generating action.

• Collect advocate feedback and pinpoint areas for enhancing the program experience.

• Assist in weekly and monthly reporting by identifying trends, bottlenecks, and areas for improvement.

• Suggest updates to challenges, communications, and program workflows based on data and advocate behavior.

• Work alongside Social, Brand Marketing, CRM, Ecommerce, and the Duel team.

⛳️ Requirements

• Over 2 years of experience in social media marketing, influencer marketing, creator programs, community management, advocacy marketing, affiliate marketing, or a similar field.

• Familiarity with Instagram, TikTok, Pinterest, YouTube Shorts, and Facebook.

• Basic project management capabilities, encompassing calendar management, timelines, campaigns, and multiple workstreams.

• Experience in crafting or supporting social-first content prompts, briefs, captions, community prompts, creator challenges, or UGC requests.

• Highly organized and systems-oriented, adept at managing a substantial number of individual advocate relationships.

• Proficiency with support/ticketing tools and CRM-style tracking systems.

• Openness to adopting AI-powered workflows.

• Employment contingent on a background check, including confirmation of previous employment dates.

• Must be eligible to work outside British Columbia; this position is not available to B.C. residents.

• Must be willing and able to participate in a mandatory in-person interview.

🏝️ Benefits

• Paid time off policies.

• 401(k) matching (US).

• RRSP matching (Canada).

• Comprehensive medical, dental, and vision coverage.

• A variety of supplemental benefit policies/options.

• Employee discounts across the portfolio of brands.

• Perks for cooking classes.

• Wellness events.

• Recognition programs, including monthly spotlights and Golden Whisk awards.

• Opportunities for skill building and career advancement.

• Mandatory in-person interview prior to receiving an offer.