Brand Activation Manager – Festivals

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of planning and executing designated festival projects from initial concept and budgeting through to production, on-site implementation, and evaluation.

• Oversee timelines, stakeholders, and deliverables for increasingly intricate festivals.

• Create activation concepts, sampling strategies, and innovative brand experiences.

• Develop execution plans that engage festival attendees, encourage product trials, and foster brand loyalty.

• Collaborate with festival organizers, rights holders, agencies, production partners, and external service providers.

• Manage infrastructure, logistics, staffing, and promoter briefings.

• Lead temporary on-site teams while upholding HOLY's quality standards.

• Work in tandem with Partnerships, Community, and Content teams to create integrated brand experiences.

• Manage project budgets and monitor KPIs such as Trials, Reach, New Customers, and Brand Love.

• Leverage visitor feedback and performance metrics to enhance future activations.

• Contribute innovative ideas to the Festivals roadmap, scalable concepts, playbooks, and processes.

• Disseminate insights and assist in the successful rollout of effective formats in international markets.

⛳️ Requirements

• Practical experience in festival management, live events, brand activation, or experiential marketing.

• Preferably, experience with large-scale festival activations for consumer brands.

• Proven ability to oversee your own events or manage significant project workstreams from planning to on-site execution.

• Capacity to coordinate complex productions involving multiple suppliers, budgets, and tight timelines.

• Strong appreciation for creating memorable brand experiences and festival activations.

• Ability to collaborate with festival organizers, rights holders, agencies, promoters, and internal teams.

• Effective problem-solving skills, especially under pressure.

• Commercial insight into the measurable impact of activations.

• Excellent communication skills in both German and English, both spoken and written.

• Flexibility to travel and work on-site at festivals is a fundamental aspect of this role's execution duties.

🏝️ Benefits

• Competitive compensation package, inclusive of company shares.

• Flexible working hours.

• Centrally located office in Berlin Prenzlauerberg.

• €1,500 learning budget.

• Membership to Urban Sports Club.

• Subsidy for public transport.

• 28 vacation days.

• 30 days of work-from-abroad options.

• Biannual 360° feedback linked to compensation.

• Opportunities for personal development.

• Flat hierarchies and a fast-paced startup environment.