Brand Activation Manager – Consumer Fairs

This is a fully remote position, open to applicants in Germany.

📋 Description

• Independently strategize and implement consumer fair projects from the initial concept and budget planning through to production, onsite execution, and final evaluation.

• Oversee timelines, manage stakeholders, and ensure deliverables for increasingly intricate events.

• Design booth concepts, sampling strategies, and innovative activation ideas.

• Develop execution plans that enhance product trials, foster customer engagement, and yield commercial benefits.

• Coordinate with event organizers, agencies, production partners, external service providers, logistics, staffing, and promoter briefings.

• Supervise onsite operations to guarantee that activations align with HOLY’s quality standards.

• Collaborate with Partnerships, Community, Content, Brand, and Operations teams.

• Manage project budgets and monitor KPIs, including trials, reach, new customers, and revenue.

• Utilize data and visitor feedback to refine future activations.

• Contribute innovative ideas, scalable activation concepts, playbooks, processes, and the overall Consumer Fairs strategy.

• Extend successful event formats into new markets.

⛳️ Requirements

• Practical experience in event marketing, consumer fairs, experiential marketing, or similar B2C activations.

• Proven ability to independently oversee events or significant project workstreams from planning through to execution.

• Capacity to handle multiple timelines, budgets, suppliers, and stakeholders effectively.

• Strong aptitude for crafting unique brand experiences and executing them practically.

• Excellent communication skills with internal teams, external partners, agencies, and onsite personnel.

• Comfortable making decisions under pressure while working onsite.

• Commercial acumen regarding measurable activation outcomes.

• Proficient communication skills in both German and English, in spoken and written forms.

• Eagerness and capability to manage increasingly complex projects with a greater degree of autonomy.

🏝️ Benefits

• Competitive salary, including company shares.

• Flat hierarchies, a dynamic work environment, and opportunities for personal development.

• Flexible working hours.

• 28 vacation days.

• 30 days of work-from-abroad flexibility.

• €1,500 learning budget.

• Membership at Urban Sports Club.

• €63 public transport subsidy.

• Biannual 360° feedback linked to compensation.

• Central office located in Berlin Prenzlauerberg.

• Company shares/equity options.