Benelux Channel & Field Marketing Manager

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Strategize and implement comprehensive multi-channel campaigns throughout the Benelux region.

• Prioritize target accounts and customize engagement strategies for both strategic prospects and new logo opportunities.

• Oversee the entire lead lifecycle, from segmentation to sales handoff and pipeline monitoring.

• Collaborate with sales teams, using data insights to pinpoint in-market accounts, particularly new-logo prospects in the Netherlands.

• Develop and manage programs aimed at engaging CIO/CISO-level buyers.

• Establish and nurture channel partner relationships across the Benelux region, with a specific focus on the Netherlands' partner ecosystem.

• Align channel marketing strategies with sales objectives and targets for new logos.

• Implement co-branded marketing initiatives, partner campaigns, and training/enabling activities.

• Provide on-site support to Benelux partners as necessary.

• Organize and oversee partner events, executive roundtables, and industry trade shows.

• Assist in regional awareness and demand-generation initiatives.

• Customize and localize global webinars, emails, and campaign materials for regional application.

• Work together on event logistics, promotion, and follow-up activities.

• Monitor and evaluate campaign effectiveness, ABM account progress, and new-logo conversion rates.

• Collaborate with sales, SDR, marketing operations, presales, partner teams, and global departments.

• Travel frequently across the Benelux region to assist partners and attend events.

⛳️ Requirements

• Demonstrated experience in both channel and field marketing.

• Ideally, expertise in Account-Based Marketing (ABM) or vertical marketing.

• Strong business insight and comprehension of the Benelux market landscape.

• Proven experience in developing engagement programs for executive-level buyers, especially CIOs and CISOs.

• Background in building and enhancing channel partner ecosystems, including co-branded initiatives and partner training.

• Experience in organizing and managing field events, trade shows, and executive roundtables.

• Proficient in managing the complete lead lifecycle from segmentation to sales handoff.

• Experience in adapting or localizing centrally created marketing content for regional purposes.

• Strong analytical capabilities with experience in tracking campaign performance and ABM/new-logo conversion metrics.

• A genuine interest in AI and its applications in marketing.

• Excellent communication skills.

• Strong stakeholder management abilities, including working with senior stakeholders and sales leaders.

• Self-motivated individual who takes charge of the regional business strategy.

• Comprehensive understanding of channel partnerships.

• Comfortable collaborating across functions, including sales, marketing operations, presales, and partner teams.

• A team player with a collaborative approach.

• Flexibility and willingness to be on-site with Benelux partners as required, despite the role being remote.

• Candidates must possess the legal right to work in the job location.

• Applicants from outside the area should be prepared to relocate before their start date.

🏝️ Benefits

• On-site support for partners and events as needed.

• Travel across the Benelux region to assist partners and attend events.