B2C Operations, CRM and Product Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create and manage multi-channel CRM campaigns utilizing In-App Messaging, Push Notifications, Email, and SMS.

• Enhance player acquisition, retention, monetization, and reactivation efforts.

• Oversee the complete player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation.

• Develop and refine automated player journeys, including onboarding, conversion paths, VIP loyalty tracks, and win-back sequences.

• Manage database workflows, which involve identifying target segments, cleaning data, and ensuring database accuracy and segmentation.

• Collaborate with Marketing, Product, and Data Science teams on strategies for growth, rewards, incentives, and promotional mechanics.

• Conduct A/B testing on campaign creatives, copy, timing, coin/bonus offers, and segmentation strategies.

• Write compliant and high-converting campaign copy.

• Evaluate player behavioral data, cohort trends, and campaign performance metrics.

• Establish, track, and present KPIs such as Open Rates, Conversion Rates, ARPU, Retention Rates, and ROI.

• Compile weekly, monthly, and quarterly reports for leadership review.

• Work in conjunction with data, design, customer support, and product teams to implement operational events and promotions.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Analytics, or a related discipline.

• Over 3 years of experience in digital marketing, focusing on CRM, growth hacking, or lifecycle marketing.

• Preferred experience in Social Casino, iGaming, or Crypto ecosystems.

• Practical experience with mobile marketing platforms and CRM/automation tools, such as Salesforce or equivalent.

• Strong skills in marketing analytics and BI tools, such as Tableau or Looker.

• Proficiency in data analysis; knowledge of Excel/SQL is advantageous.

• Comprehensive understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.

• Exceptional copywriting and communication abilities.

• Detail-oriented with strong project management capabilities.

• Capacity to handle multiple complex campaigns simultaneously.

🏝️ Benefits

• Equal employment opportunities for all qualified employees and applicants.

• Protection against discrimination based on race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or other legally protected statuses.

• Fair consideration in recruitment, hiring, compensation, benefits, training, termination, promotions, and career advancement.

• Encouragement to apply even if your experience does not fully align with the specified requirements.