B2C Operations CRM and Product Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and manage multi-channel CRM campaigns spanning in-app messaging, push notifications, email, and SMS.

• Take ownership of the complete player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation.

• Develop and enhance automated player journeys, including onboarding, conversion pathways, VIP loyalty tracks, and win-back sequences.

• Oversee database workflows, which include identifying target player segments, cleaning data, ensuring database accuracy, and maintaining proper segmentation.

• Collaborate with Marketing, Product, and Data Science teams to devise growth strategies, rewards, incentives, and promotional mechanics tailored for social casino players.

• Execute A/B testing for campaign creatives, copy, timing, coin/bonus offers, and segmentation.

• Compose compliant, high-converting campaign copy that elucidates game mechanics and promotions.

• Analyze player behavioral data, cohort trends, and campaign metrics to enhance lifetime value and minimize churn.

• Define, track, and present KPIs such as open rates, conversion rates, ARPU, retention rates, and ROI in weekly, monthly, and quarterly leadership reports.

• Coordinate with data, design, customer support, and product teams to implement live operational events and promotions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline.

• 3+ years of experience in digital marketing, focusing heavily on CRM, growth hacking, or lifecycle marketing.

• Experience, preferably in Social Casino, iGaming, or Crypto ecosystems.

• Practical experience with mobile marketing platforms and CRM/automation tools, such as Salesforce or equivalent.

• Strong skills in marketing analytics, BI tools like Tableau or Looker, and data analysis.

• Proficiency in Excel/SQL is an advantage.

• Comprehensive understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.

• Exceptional copywriting and communication abilities.

• Detail-oriented project management capabilities.

• Capacity to manage multiple complex campaigns concurrently.

🏝️ Benefits

• Equal employment opportunities irrespective of race, religion, gender, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.

• Commitment to non-discrimination in recruitment, hiring, compensation, benefits, training, termination, promotions, employment conditions, and career development.

• Option for remote work or work from home.