B2B Outreach, Lead Generation Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Conduct research to identify pertinent B2B prospects and potential clients.

• Create and manage prospect lists tailored to the client’s target market and Ideal Customer Profile (ICP).

• Locate relevant decision-makers within the targeted organizations.

• Perform prospect research and collect information for customized outreach efforts.

• Keep precise records of prospect details and outreach activities.

• Engage in regular LinkedIn prospecting and outreach initiatives.

• Dispatch connection requests and appropriate follow-up communications.

• Tailor outreach efforts based on information about the prospect and their company.

• Monitor responses to identify prospects expressing buying intent.

• Progress qualified or interested prospects towards scheduled discovery or consultation meetings.

• Assess prospects based on the criteria defined by the client.

• Respond to initial inquiries from prospects in a professional manner.

• Collaborate with the client when prospects show interest.

• Schedule qualified appointments directly into the client’s calendar.

• Ensure that appointments are documented and communicated effectively.

• Track outreach activities, responses, interested prospects, appointments, and agreed-upon metrics.

• Provide regular updates regarding outreach efforts and outcomes.

• Prioritize high-value tasks within the designated weekly hour limit.

• Utilize Claude AI and other client-supplied prospecting or research tools as necessary.

• Maintain timely and professional communication via email and WhatsApp.

⛳️ Requirements

• Prior experience in B2B lead generation, prospecting, outreach, or appointment scheduling.

• Proficient in LinkedIn prospecting and outreach methodologies.

• Understanding of B2B sales and lead generation processes.

• Ability to research companies, pinpoint relevant prospects, and identify decision-makers.

• Excellent written communication skills in English.

• Ability to craft clear, professional, and personalized outreach messages.

• Comfortable engaging with B2B professionals and business decision-makers.

• Exceptional attention to detail and organizational skills.

• Capability to work independently with minimal guidance.

• Familiarity with technology and eagerness to learn new sales/AI tools.

• Understanding and adherence to an ICP and prospecting strategy.

• Results-driven with consistent follow-up practices.

• Preferred experience with B2B SaaS, AI, technology, consulting, or professional services firms.

• Preferred experience in LinkedIn-based outbound campaigns.

• Preferred experience in appointment setting for consultants, CROs, sales leaders, or B2B service providers.

• Familiarity with AI-powered prospecting and sales-enablement tools is preferred.

• Experience using Clay or similar prospecting/enrichment platforms is preferred.

• Ability to adjust to the client’s preferred time zone and availability.

• Willingness to work within the agreed-upon maximum of 10 hours per week.

🏝️ Benefits

• Part-time engagement of up to 10 hours per week.

• Flexible schedule aligned with the client’s preferred time zone and availability.

• Remote work opportunity.

• Chance to work with AI-driven prospecting and research tools.

• Professional development through learning the client’s go-to-market strategy, ICP, messaging, and qualification criteria.