B2B Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement lifecycle marketing campaigns targeting HCPs, clinics, and enterprise prospects across various channels such as email, webinars, social media, website, blog, and paid advertising.

• Take ownership of the go-to-market strategy for new B2B products and enterprise solutions, including product launches and API suite introductions.

• Develop strategies for the marketing funnel that spans from awareness to onboarding, activation, and retention of HCPs and strategic partners.

• Enhance the HCP-DTC flywheel to promote downstream patient testing and revenue generated through referrals.

• Convert insights from gut and vaginal microbiome science and clinical research into B2B messaging, webinars, white papers, and sales materials.

• Work collaboratively with science, clinical, and partnership teams to create educational campaigns that support partner success.

• Create a marketing toolkit for clinical studies that includes one-pagers, slides, FAQs, and email content.

• Co-manage thought leadership initiatives, newsletters, and content strategies for HCP and enterprise communities.

• Execute targeted B2B campaigns on platforms such as Meta, LinkedIn, Google, and email systems like Klaviyo or SendGrid.

• Monitor campaign performance, attribution, and conversion metrics with data and analytics teams; optimize cost-per-lead and lifetime value (LTV).

• Partner with sales, partnerships, and operations teams to cultivate the pipeline and ensure alignment on lead quality.

• Develop go-to-market and co-branded campaigns in collaboration with the partnerships team.

• Coordinate with clinical, D2C marketing, operations, product, and science teams to uphold brand consistency, ensure roadmap alignment, and maintain scientific accuracy.

• Oversee relationships with agencies or contractors that assist with design, copywriting, and campaign execution.

⛳️ Requirements

• A minimum of 4 years of experience in B2B marketing, ideally within healthtech, lab testing, clinical diagnostics, or wellness sectors.

• Experience in marketing to or closely collaborating with functional medicine practitioners, integrative MDs, NDs, or longevity clinics.

• Proficient in scientific communication and capable of translating complex subjects like gut microbiome, AI insights, and metabolomics into engaging narratives for healthcare professionals.

• Knowledge of the B2B2C dynamic and strategies for utilizing HCPs to increase patient volume.

• Comfortable managing campaigns related to email, paid media, content, and lifecycle marketing.

• Marketing analytics expertise, including the ability to interpret funnel metrics, test hypotheses, and optimize for return on investment (ROI).

• Excellent writing and communication skills.

• A Registered Dietitian or a clinical background in nutrition, functional medicine, or microbiome studies is a plus.

• Familiarity with platforms such as Zoho or HubSpot, Klaviyo, SendGrid, Webflow, Google Analytics, and advertising on Meta, Google, and LinkedIn is advantageous.

• Experience in a fast-paced Series A–B startup environment is a bonus.

• Knowledge of Fullscript, Rupa Health, Evexia, or other HCP marketplace platforms is an added benefit.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and comprehensive benefits package.

• Professional development and growth opportunities.

• Collaborative team culture that values creativity and input.