B2B Marketing & Content Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize the brand’s presence across all pertinent platforms.

• Convert the executive team’s objectives into marketing and editorial strategies.

• Design campaigns, including those for new professional development initiatives.

• Create scripts for Reels and YouTube, along with posts for LinkedIn and Instagram.

• Publish content tailored for optimization on each respective platform.

• Manage the weekly newsletter and email sequences.

• Craft copy for the website and landing pages.

• Develop content series leveraging the expertise of both the executive and AI teams.

• Assess reach, open rates, and inquiries.

• Report findings to the executive team and refine strategies based on data insights.

• Provide briefs to the in-house videographer.

⛳️ Requirements

• A minimum of 3 years of experience in B2B marketing.

• Proficient in copywriting, social media management, and email marketing.

• Portfolio of published work samples.

• Understanding of target audiences, marketing funnels, and channel mix.

• Capability to derive actionable insights from KPIs.

• Comfortable utilizing AI for research, analysis, and drafting tasks.

• Experience as a marketing generalist.

• Ability to work independently with a structured approach.

• Passion for building initiatives from the ground up.

• Ideally, experience with complex, consultative services or professional development programs.

• A solid grasp of personal branding and B2B thought leadership is a plus.

🏝️ Benefits

• Fully remote position, with residence required in Germany—no office setting.

• Direct access to the executive team—no intermediaries, enabling swift decision-making.

• Collaborative support from an in-house videographer and designer.

• Complete ownership of the content creation process, equipped with the necessary tools, budget, and autonomy to thrive.

• Opportunity for growth as a vital part of the core team.

• Engage at the cutting edge of AI innovation in Germany.