B2B Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Develop comprehensive B2B marketing campaigns from inception to execution across key industries in India, encompassing strategy, messaging, and evaluation.

• Customize and implement Account-Based Marketing (ABM), content initiatives, events, webinars, partner/customer marketing, executive branding, product launches, and outbound strategies.

• Tailor global campaigns and messaging to suit the Indian market.

• Provide insights on local buyer behavior, competition, and regulatory factors to the global team.

• Collaborate with local sales and global product marketing, growth, and design teams.

• Take ownership of pipeline generation and the effectiveness of campaigns in the Indian market.

• Leverage data to assess outcomes, conduct experiments, and continually enhance campaign performance.

• Contribute to positioning ElevenLabs, an AI research and product organization, as the premier choice for enterprise clients in India.

⛳️ Requirements

• 5 to 7 years of experience in a rapidly growing technology company.

• Proven track record in creating and scaling B2B demand generation programs that yield measurable enterprise pipeline results.

• Experience in executing growth and marketing projects from concept to completion, with accountability for return on investment (ROI).

• Extensive knowledge of the Indian market, including insights into enterprise buyers, media landscape, and business culture.

• Ideally possess an existing network within the Indian market.

• Capacity to operate with minimal processes, prioritize tasks, identify opportunities, and act swiftly.

• Unwavering commitment to high standards, clarity, and impactful results.

• A keen interest in AI and a thorough understanding of the technology ecosystem.

• Exceptional judgment in distinguishing what makes marketing compelling.

🏝️ Benefits

• Annual discretionary professional development allowance.

• Annual discretionary stipend for social travel to connect with colleagues.

• Annual team retreat in a different location each year.

• Monthly co-working allowance for those located away from a main office hub.

• Opportunities for personal growth and meaningful impact beyond immediate job responsibilities.

• A forward-thinking, AI-centric organizational culture.