B2B Digital Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Design, launch, and enhance targeted demand generation campaigns that align with Ideal Customer Profiles (ICPs), strategic accounts, and pipeline objectives.

• Create, initiate, and optimize paid media campaigns on LinkedIn and Google Ads to facilitate lead generation and pipeline expansion.

• Construct and oversee HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to boost engagement and conversion rates.

• Track campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable recommendations for optimization.

• Collaborate closely with Sales and Marketing Operations to enhance lead qualification, funnel conversion, and pipeline advancement.

• Act as the primary point of contact for third-party industry partnerships, webinars, analyst programs, and content sponsorships to aid in lead generation and audience expansion.

• Assist in the ongoing optimization of Totara’s global website, including CMS updates, SEO enhancements, bug reporting, and conversion rate improvements.

• Boost demand generation campaigns and content distribution across social media platforms.

• Manage campaign reporting and communicate findings, insights, and suggestions to stakeholders.

• Discover and experiment with new channels, tactics, and audience segments to enhance campaign effectiveness and pipeline contributions.

• Collaborate closely with global Sales, Product Marketing, and regional stakeholders to implement data-driven campaigns.

• Support Totara’s global partner network through co-marketing initiatives and partner enablement projects.

⛳️ Requirements

• Proven experience in demand generation, digital marketing, or growth marketing, with a successful record of driving pipeline and revenue growth.

• Practical experience in managing and optimizing paid media campaigns on LinkedIn and Google Ads.

• Strong familiarity with HubSpot, including campaign management, workflows, reporting, and lead nurturing.

• Experience in managing website content and landing pages using WordPress.

• Proficiency in SEO.

• Knowledge of Google Tag Manager, SEMrush, and Google Analytics.

• Excellent analytical skills and the capability to translate performance data into actionable insights.

• Exceptional project management and stakeholder management abilities.

• Comfortable working independently in a dynamic, remote environment.

• Experience working collaboratively with cross-functional and globally distributed teams.

• Familiarity with media buying in heavily regulated sectors such as Government and Healthcare.

• An understanding of the HR industry, particularly in Talent and L&D, is advantageous.

• Demonstrates creativity and adaptability, responding swiftly to evolving market conditions and challenges.

• Accountable and committed to achieving target goals with integrity and confidence.

• Proactive, resourceful, and comfortable dealing with ambiguity.

• A lifelong learner with a test-and-learn approach.

• Results-driven, focusing on pipeline contribution and measurable business outcomes.

🏝️ Benefits

• Enhanced Parental Leave

• Private Healthcare

• Life Insurance 4x Salary

• Professional Development Opportunities

• Annual Wellbeing Allowance

• New Joiner home working set-up allowance

• Additional Paid Leave: Birthday off, Working days between Christmas and New Year's Eve