B2B Digital Marketing, Hubspot Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement and enhance lead generation, organic B2B social media strategies, HubSpot websites, HubSpot Marketing Hub Professional, and designated BigCommerce category pages.

• Create, modify, and publish product and service pages, landing pages, blog posts, listicles, case studies, news articles, team profiles, forms, CTAs, menus, downloads, and various other website content.

• Construct and update pages utilizing approved HubSpot templates and selected BigCommerce category pages.

• Enforce on-page SEO standards and optimize web assets for quality, accessibility, and performance metrics.

• Conduct quality assurance checks for both desktop and mobile versions, including links, forms, downloads, layout, spelling, and lead routing.

• Manage HubSpot forms, landing pages, and CTAs, ensuring accurate submission tracking, notifications, and campaign attribution.

• Keep detailed records of website changes and identify, document, and escalate complex website issues when necessary.

• Create and maintain monthly organic social media calendars.

• Investigate industry topics, customer challenges, project applications, competitor activities, and market trends.

• Write, edit, schedule, and publish organic content across LinkedIn, Facebook, Instagram, and other approved channels.

• Transform product information, project updates, case studies, blog entries, photographs, videos, and sales materials into engaging social media content.

• Design social media assets using tools such as Canva, ElevenLabs, Gamma, HubSpot, and Claude.

• Monitor and respond to standard social interactions, escalating technical inquiries, complaints, sales opportunities, and sensitive issues as needed.

• Maintain an evergreen content bank and comprehensive content records.

• Track content and social media performance, providing recommendations for enhancements.

• Develop and manage HubSpot email nurture sequences, workflows, and lists/segments.

• Oversee lifecycle stages, lead scoring, and the MQL-to-sales handover process.

• Ensure CRM marketing data remains clean, including properties, form mappings, duplicates, and consent/subscription types.

• Construct and maintain HubSpot dashboards and GA4 reporting, producing monthly performance summaries.

• Establish and verify conversion tracking and campaign attribution methods.

• Assist the Design Manager with product mockups and graphic design.

• Collaborate with the Company Director, Design Manager, HubSpot Coach, sales teams, and operational stakeholders in Australia.

⛳️ Requirements

• Must be based in the Philippines.

• A minimum of 5 years in digital marketing, marketing operations, or marketing automation.

• Proficient hands-on experience with HubSpot Professional (or higher), including CMS page and landing page creation, forms, workflows, lists, lifecycle stages, lead scoring, and reporting.

• Experience in email marketing and creating nurture sequences.

• Expertise in managing organic B2B social media, specifically LinkedIn company pages, including scheduling through HubSpot’s social tool.

• Familiarity with GA4 reporting, conversion tracking, and campaign attribution.

• Basic knowledge of HTML and CSS.

• Understanding of SEO and AEO principles.

• Proficient use of Canva and AI tools (Claude, Gamma, ElevenLabs, HubSpot Breeze), including effective prompting for marketing outcomes.

• Excellent written English skills suitable for an Australian B2B audience; writing samples are required.

• Strong attention to detail and the ability to independently manage multiple priorities in a remote work environment.

• Experience supporting B2B marketing teams.

• Previous experience working with or for Australian businesses.

• Familiarity with the They Ask, You Answer/inbound methodology.

• HubSpot certifications (Inbound, Marketing Hub Software, Content Hub) are preferred.

• Experience with BigCommerce is a plus.

• Must disclose any existing ongoing roles or client work.

• Required to reflect this engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Enjoy the flexibility of 100% remote work from home.

• Manage your time independently as a contractor.

• Work aligned with Australian business hours for effective collaboration.