B2B Content Marketing Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and oversee a continuous B2B content calendar that encompasses key themes, sectors, campaigns, and significant moments.

• Implement social-first content formats and original content franchises tailored for co-marketing initiatives with sellers.

• Design content programs that reflect Square’s industry perspective, customer experiences, partner narratives, product stories, and market insights.

• Recognize opportunities to enhance storytelling across essential sectors, including restaurants, retail, services, and other significant business categories.

• Create thought leadership content that addresses relevant industry and business discussions.

• Aid in customer storytelling and case study initiatives by refining story angles and converting them into social-first formats.

• Convert business priorities into content ideas, briefs, series, and distribution strategies.

• Leverage AI tools and processes for research, brainstorming, content mapping, repurposing, versioning, briefing, and production planning.

• Establish repeatable AI-assisted workflows while ensuring precision, brand integrity, and human insight.

• Oversee content production processes from inception to launch, managing briefs, timelines, stakeholder feedback, approvals, and delivery.

• Collaborate with internal creative teams, external partners, freelancers, or agencies to create content.

• Monitor performance across content and social channels, refining topics, formats, messaging, and distribution strategies.

⛳️ Requirements

• Over 6 years of experience in developing B2B content, social media content, integrated campaigns, thought leadership, or content marketing initiatives.

• Profound understanding of social-first content, particularly for LinkedIn and other platforms frequented by business audiences.

• Proven experience in simplifying complex business concepts into engaging, clear content for professional audiences.

• Strong instincts regarding content formats, storytelling techniques, hooks, pacing, and audience engagement.

• Experience in creating or managing content calendars, campaigns, series, or ongoing programming.

• Proficiency in utilizing AI tools to enhance content workflows, accelerate content creation, or scale content across various formats and channels.

• Sound judgment on where AI can provide leverage and where human strategy, creativity, taste, and review are crucial.

• Excellent project management abilities, capable of transitioning work from concept to brief to execution.

• Experience collaborating across departments with marketing, creative, communications, sales, product, or external partners.

• Good judgment regarding brand voice, accuracy, approvals, and business context.

• Ability to balance proactive content development with immediate business demands in a dynamic and fast-paced environment.

• Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-centric category is advantageous.

• Background in developing executive thought leadership, industry perspective content, category campaigns, or recurring content series is a plus.

• Familiarity with customer storytelling, case studies, partner marketing, or content that supports sales is beneficial.

• Understanding of social analytics, content performance reporting, and optimization would be advantageous.

• Experience producing short-form video content, event materials, interview-based content, or multi-format social campaigns is a plus.

• Experience managing agencies, freelancers, creators, or production partners is beneficial.

• Familiarity with building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes is a plus.

🏝️ Benefits

• Remote work options available.

• Medical insurance coverage.

• Flexible time off policies.

• Retirement savings plans included.

• Modern family planning assistance.

• Reasonable accommodations for disabled applicants throughout the recruitment process.