B2B Campaign Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Design and execute comprehensive B2B marketing campaigns that integrate email, webinars, events, digital channels, content, and thought leadership.

• Create demand-generation initiatives that draw in potential customers, produce qualified leads, and generate sales opportunities.

• Oversee campaigns from start to finish, including planning, audience targeting, execution, reporting, and optimization.

• Partner with Sales, Product Marketing, internal teams, and external agencies to coordinate campaigns, establish messaging, and adhere to timelines.

• Organize marketing events and webinars, which encompass promotion, content development, speaker coordination, and post-event follow-up activities.

• Monitor campaign engagement, leads, conversions, pipeline impact, and ROI, utilizing data to suggest enhancements.

• Act as a support for the Marketing Manager by prioritizing tasks, assisting colleagues, addressing daily challenges, and ensuring timely campaign delivery.

• Investigate innovative strategies, including AI, automation, account-based marketing, and evolving digital search behaviors.

⛳️ Requirements

• Seasoned B2B marketer with a solid track record in planning and executing demand generation campaigns.

• Demonstrated experience in developing marketing campaigns that yield leads and bolster the sales pipeline.

• Practical experience with email marketing, webinars, events, digital advertising, content creation, or landing pages.

• Proven ability to manage campaigns from initial brief to launch, including reporting and optimization efforts.

• Proficiency in analyzing campaign metrics and providing data-driven recommendations.

• Experience collaborating with Sales, Product Marketing, senior stakeholders, and external agencies.

• Capability to handle multiple campaigns, manage competing deadlines, and adapt to shifting priorities.

• Assurance in decision-making, influencing others, and stepping in for the Marketing Manager when necessary.

• Skill in crafting clear briefs, reviewing campaign content, and communicating effectively.

• Experience in SaaS, software, professional services, financial services, or accounting is advantageous but not mandatory.

• Ability to take initiative, coordinate activities, and provide support to others as needed.

• Previous line management experience is not required.

• Must possess the legal right to work in the country where the position is located.

🏝️ Benefits

• Flexible remote work options, with occasional opportunities for in-person collaboration.

• Ownership of campaigns with responsibility for planning, execution, and enhancement of demand generation efforts.

• Opportunities to step in for the Marketing Manager and gain leadership experience.

• Career growth and ongoing learning opportunities.

• Be part of a rapidly growing international software company.

• Commitment to diversity, inclusion, and a culture of belonging.

• Focus on employee well-being.

• An accessible hiring process, with accommodations provided as needed.