B2B Account Director – ABM Focus

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitate the growth, retention, and strategic vision for significant B2B clients.

• Collaborate with clients both strategically and tactically on relationship management, integrated digital marketing, and marketing strategy.

• Oversee intricate B2B client relationships across SaaS, services, and enterprise accounts.

• Act as the primary point of contact for client requests, managing client relationships.

• Discover opportunities to enhance client relationships and drive new business development.

• Cultivate a thorough understanding of clients' businesses, markets, buying committees, competitive landscapes, and ideal customer profiles.

• Contribute strategic and innovative ideas to client engagements by leveraging specialist expertise and cross-channel marketing knowledge.

• Manage statements of work, including deliverables, renewals, and change orders.

• Conduct weekly client status calls, quarterly business reviews, and other client meetings.

• Supervise integrated marketing plans across Social, Programmatic, YouTube, and various other channels.

• Analyze analytics and CRM/MAP data to evaluate paid media performance, align with client objectives, and promote down-funnel engagement and growth.

• Oversee account profitability, agency hours, risks, and opportunities.

• Collaborate with Strategy, Creative, Media Channel, and Martech teams on comprehensive campaigns.

• Ensure quality control for deliverables.

• Inspire and develop account team members, potentially managing 1-2 individuals directly.

⛳️ Requirements

• 5-7 years of experience managing client relationships within SaaS, professional services, or other intricate solution categories in an agency setting.

• A minimum of 3 years of B2B client management experience.

• Strategic experience in executing digital marketing strategies across search (both paid and organic), social media, and email channels.

• Proficiency in managing full-funnel digital campaigns from awareness to sales enablement, particularly with lengthy buying cycles and multiple decision-makers.

• Knowledge of the B2B sales cycle, funnel stages (from MQA to closed/won), and aligning marketing initiatives with revenue KPIs.

• Experience using CRM and intent data platforms like Salesforce, HubSpot, 6sense, and Demandbase.

• Capable of translating complex paid media and attribution results into actionable insights for VP and C-suite client stakeholders.

• Possess analytical and logical skills; standard strategic marketing abilities, including competitive assessment, industry analysis, and SWOT analysis.

• Experience managing multiple enterprise-level clients concurrently, with combined media budgets exceeding $80M.

• Ability to function effectively within a collaborative team environment.

• Strong capability to prioritize and handle multiple tasks and projects at once while meeting deadlines under pressure.

• Proven track record of leadership within a team setting.

• Bachelor's degree in Marketing, Communications, or a related field.

• Familiarity with multi-touch attribution and media mix modeling is a plus.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible schedules.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.

• Opportunities for learning and development.

• Office hubs located in Los Angeles, Chicago, and New York for in-person collaboration.