AVP Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creation and advancement of the Healthcare pipeline across key accounts and segments in collaboration with marketing and sales teams.

• Implement strategies to meet pipeline targets, plans, and investment priorities that align with the company's revenue objectives.

• Establish regular operating rhythms, reporting mechanisms, and performance monitoring to manage the health and outcomes of the pipeline.

• Provide insights into marketing's impact on the Healthcare pipeline and revenue results.

• Utilize AI and data-driven methodologies to enhance scale, efficiency, and growth.

• Lead a team of demand generation and field marketing professionals focused on Healthcare.

• Drive accountability for pipeline performance, execution quality, and speed to market.

• Build a high-performing organization that aligns with contemporary B2B demand generation practices.

• Implement integrated demand generation strategies across digital, field, and account-based channels.

• Enhance conversion rates through the optimization of campaigns, content, and channel strategies.

• Collaborate with centralized digital teams to ensure execution excellence while maintaining accountability within verticals.

• Align demand generation efforts with Healthcare sales strategies and coverage frameworks.

• Work alongside Healthcare Sales leadership to support pipeline objectives and conversion results.

• Enable account-based and segment-specific initiatives to enhance relevance and engagement.

• Oversee the execution of Healthcare field marketing, which includes industry events and targeted engagement initiatives.

• Ensure alignment among field, digital, and SDR activities to support pipeline objectives.

• Leverage partner relationships to drive growth initiatives focused on Healthcare.

• Manage performance evaluation frameworks across campaigns, channels, and programs to enhance segment-level ROI.

• Identify opportunities for improved efficiency, targeting, and conversion rates.

• Introduce practices for data-driven experimentation and continuous improvement.

⛳️ Requirements

• 12–15 years of experience in B2B marketing with a focus on leadership in demand generation, field marketing, or growth roles.

• Proven track record of driving pipeline and revenue results within Healthcare or industry-specific marketing frameworks.

• Experience working within complex global marketing organizations.

• Expertise in demand generation and pipeline management.

• Knowledge of digital marketing and performance optimization.

• Proficiency in account-based marketing (ABM).

• Experience with integrated cross-channel campaign execution.

• Strong background in collaborating with Sales leadership to achieve pipeline results.

• Experience utilizing data, technology, and AI to enhance marketing effectiveness.

• Demonstrated capability to lead teams and drive execution in fast-paced settings.

• Exceptional collaboration and stakeholder management skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Comprehensive health and wellness benefits.

• Flexible work arrangements to promote work-life balance.