Audience Strategy Analyst

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead and provide support for strategic audience segmentation, personalization, and customer journey initiatives utilizing first-party data.

• Create audience strategies for both owned and paid digital marketing channels.

• Employ advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data.

• Conduct campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation.

• Convert complex analytical findings into clear business narratives, insights, and actionable recommendations.

• Collaborate with technical and business teams to establish audience requirements and guarantee accurate implementation across marketing platforms.

• Identify operational, process, and data deficiencies and propose enhancements to uphold data quality and integrity.

• Monitor audience and campaign performance while spotting optimization opportunities.

• Work together with Analytics, Marketing, Technology, Operations, and other cross-functional stakeholders.

• Create and maintain reporting and dashboards for visibility into audience and campaign performance.

• Present analytical findings and recommendations to both technical and non-technical stakeholders.

• Report to the Director - Analytics or another assigned reporting manager.

⛳️ Requirements

• Advanced SQL capabilities and proven experience handling large and complex datasets.

• Experience in leading or assisting audience segmentation, personalization, and customer journey strategies.

• Strong background in working with first-party customer data.

• Experience with digital marketing campaigns across both owned and paid channels.

• Solid understanding of campaign measurement, reporting, and testing methodologies.

• Practical knowledge of A/B testing, statistical significance, incrementality, trend analysis, and data interpretation.

• Ability to transform data and analytical findings into significant business recommendations.

• Experience in identifying operational or data gaps and implementing process enhancements.

• Exceptional analytical, problem-solving, organizational, and stakeholder-management skills.

• Excellent written and verbal communication skills, with the ability to collaborate effectively across technical and business teams.

• Availability to work during US business hours.

• Experience with Snowflake or other SQL databases.

• Familiarity with Customer Data Platforms (CDP).

• Experience with Salesforce Marketing Cloud or other email service providers.

• Experience with media advertising platforms such as Meta and Google.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Paid time off (PTO), holidays, and sick leave.

• 401(k) with company match or other retirement plan.

• Life and AD&D Insurance.

• Employee Assistance Program.

• Performance-based bonuses, incentive pay, or commissions may be available.