Audience Editor, Entertainment

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Formulate strategies, workflows, and best practices aimed at enhancing audience growth through search, social media, and newsletters.

• Analyze USA TODAY Entertainment analytics across various platforms, including social media, newsletters, and alerts, converting data into actionable insights.

• Spearhead audience planning for significant events, major stories, and breaking news.

• Assess the optimal ways to package, distribute, and present journalism throughout the audience journey.

• Create, edit, or enhance audience-centric content during major events and breaking news scenarios.

• Collaborate with the content monetization team to monetize journalism and expand audience reach on social media and distributed platforms.

• Oversee a team of content creators across social media channels, newsletters, section fronts, app alerts, and various audience engagement points.

• Develop and track reporting and KPI progress related to loyalty, engagement, relevance, and other business objectives.

• Innovate with new methodologies to support the company’s goals.

• Cultivate relationships with peers and partners, translating newsroom and business strategies into actionable plans for journalists.

• Be prepared to work extended hours, including evenings, weekends, and holidays, as news demands.

⛳️ Requirements

• Preferred bachelor's or master's degree in communications, journalism, marketing, or a related field, or an equivalent combination of education and experience.

• Minimum of 5 years of experience in a newsroom, including management roles, ideally in audience development within a digitally-oriented media organization specializing in entertainment.

• Mandatory journalism experience.

• Demonstrated enthusiasm and expertise in storytelling through social media, search engines, and newsletters.

• Proficient in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads, and others.

• A strong commitment to assisting news organizations in distributing essential journalism while fostering trusted relationships with readers.

• Proactive leadership skills, with the ability to manage time effectively and prioritize tasks independently.

• Dedication to peer-to-peer training, serving as both a mentor and a learner.

• Experience with Google Analytics and Parse.ly or similar analytics tools.

• Proficiency in platform-specific data tools such as Meta, TikTok, Reddit, and Salesforce.

• Exceptional written and verbal communication abilities.

• Knowledge of news products and journalism, including media analytics and ethical considerations.

• Familiarity with third-party distribution tools like Hootsuite, True Anthem, and Echobox is preferred.

• Experience utilizing AI for data analysis is advantageous.

• Submission of a resume, cover letter, and examples of at least three audience engagement projects or strategies with relevant KPIs or results is required.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.