Audience Editor

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy for audience engagement related to USA TODAY's news, economy, and lifestyle content.

• Formulate strategies, workflows, and best practices aimed at enhancing audience growth and visibility across social media, newsletters, emerging platforms, and search engines.

• Analyze platform, social media, newsletter, and alert metrics to convert data insights into actionable steps for journalists.

• Direct audience planning for significant events, key milestones, and breaking news situations.

• Decide on the optimal packaging, distribution, and presentation of journalism throughout the audience's experience.

• Generate, edit, or refine audience-centric content during major events and breaking news occurrences.

• Collaborate across divisions to support monetization and audience growth initiatives across social media and other distributed platforms.

• Lead a team of content creators, ensuring a consistent brand strategy, voice, and execution across various platforms.

• Develop and oversee reporting and KPI tracking for loyalty, engagement, relevance, and other business objectives.

• Stay updated on creator industry trends and incorporate relevant strategies into newsroom operations.

• Propose innovative ideas, enhance existing practices, and assist colleagues in adapting to evolving audience behaviors.

• Work in partnership with the USA TODAY audience team, newsroom leaders, journalists, and organizational collaborators.

⛳️ Requirements

• A bachelor's or master's degree in communications, journalism, marketing, or a related field is preferred, or a relevant combination of education and experience.

• A minimum of 5 years of experience in a newsroom environment, including management, ideally in an audience development role at a digitally-oriented media organization.

• Mandatory journalism experience.

• Demonstrated enthusiasm and experience in storytelling through social media, search engines, and newsletters.

• Proficiency in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, and Threads.

• Experience with Google Analytics and Parse.ly or similar analytic tools.

• Proficient in platform-specific data tools including Meta, TikTok, Reddit, and Salesforce.

• Familiarity with third-party distribution tools like Hootsuite, True Anthem, and Echobox is preferred.

• Outstanding written and verbal communication skills.

• Knowledge of news products and journalism, along with an understanding of media analytics and ethics.

• Capability to manage time effectively and prioritize tasks independently.

• Openness to working extended hours, including evenings, weekends, and holidays, sometimes unexpectedly, as news demands.

• A resume, cover letter, and examples of at least three audience engagement projects or strategies are required for application.

🏝️ Benefits

• The flexibility to work remotely from anywhere in the United States, excluding Alaska, Hawaii, and Wyoming.

• The option to utilize a local USA TODAY newsroom as a base of operations if residing nearby.