Audience Editor, Sports

This is a fully remote position, open to applicants in Alabama, +42 more states.

📋 Description

• Formulate strategies, workflows, and best practices aimed at fostering audience growth and enhancing discoverability via social media, newsletters, emerging platforms, and search engines.

• Analyze USA TODAY Sports analytics across various platforms, social media, newsletters, and alerts, converting data insights into actionable steps.

• Oversee audience planning for major sporting events, key milestones, and breaking news.

• Establish how journalism should be packaged, distributed, and presented throughout the audience's journey.

• Create, edit, or optimize audience-centric content during significant events and breaking news situations.

• Collaborate cross-divisionally on initiatives to monetize journalism and expand audience reach across social media and distributed platforms.

• Lead a team of content creators and ensure a consistent brand strategy, voice, and execution across various platforms.

• Develop and track reporting and KPI metrics for loyalty, engagement, relevance, and other business objectives.

• Experiment with innovative tactics to support company goals.

⛳️ Requirements

• A bachelor's or master's degree in communications, journalism, marketing, or a related field is preferred, or an equivalent combination of education and experience.

• A minimum of 5 years of newsroom experience, including management responsibilities.

• Mandatory experience in journalism.

• Preferably, experience in an audience development role within a digitally-oriented media organization, particularly in the sports sector.

• Demonstrated passion and experience in storytelling through social media, search engines, and newsletters.

• Proficiency in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads, and others.

• A strong desire to assist news organizations in distributing essential journalism while building trusted relationships with readers.

• Proactive leadership capabilities and the ability to independently manage time and prioritize tasks.

• Willingness to work extended hours, including evenings, weekends, and holidays, sometimes on short notice, as news demands.

• A resume of one to two pages.

• A cover letter detailing your approach to the position.

🏝️ Benefits

• Remote work flexibility.

• Option to utilize a local USA TODAY newsroom as a base of operations if residing nearby.