Associate Field Marketing Manager, Emerging

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Foster robust relationships with franchisees while acting as their local marketing advisor.

• Offer insights on regional and local market trends, consumer behavior, competition, macroeconomic factors, and Dunkin' business prospects.

• Recognize local business changes and requirements that necessitate marketing or cross-functional assistance.

• Uphold franchisee connections with marketing leadership within the specified region or territory.

• Dedicate time in the field through franchisee meetings and collaboration with cross-functional teams.

• Assist in key market initiatives, including the execution of marketing programs, public relations support, and local franchisee store-level assistance.

• Participate in franchisee meetings and aid in the preparation of meeting materials and presentations.

• Advocate for Local Store Marketing tools, such as the Pricing Portal and LSM.

• Lead the Local Store Marketing strategy alongside franchisees, ensuring that every network has a comprehensive annual plan.

• Provide insights and suggestions to the Local Store Marketing team.

• Identify regional media opportunities that align with national strategies.

• Collaborate with local PR agencies to secure coverage for events and partnership activities.

• Act as a regional and local representative for national marketing initiatives.

• Aid franchisees in building capabilities to generate and capture demand, accelerate profitable growth, and enhance market maturity.

• Success is evaluated based on AWS growth, transaction growth, new store performance, and franchisee accountability.

⛳️ Requirements

• Minimum: High School Diploma or GED.

• 3+ years of experience in marketing or promotional agencies, brand management, or Dunkin' operations.

• Experience in a field-based, multi-unit distribution system and/or QSR is preferred.

• Familiarity with local store marketing.

• Strong communication skills at all levels to cultivate relationships and strengthen partnerships, both internally and externally.

• Experience in a franchisee model.

• Excellent written and verbal communication/presentation abilities.

• Strong analytical and organizational capabilities.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Capacity to thrive in a fast-paced setting, manage multiple tasks, prioritize effectively, and pay attention to details.

• Self-motivated individual capable of working with minimal supervision.

• Willingness to travel up to 60%.

• Bachelor's degree in Business, Marketing, Operations, Hospitality, or a related field is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plans with company matching.

• Opportunities for professional development and career advancement.

• Employee discounts and perks.