Associate Director, Strategic Partnerships – Canada

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as a senior technical authority during business development discussions, RFPs, and audits.

• Clearly convey Thrive’s values, unique offerings, and the principles driving contemporary paid media campaigns.

• Evaluate opportunities, implement sales processes, and present as well as justify recommendations.

• Simplify intricate ad platform, measurement, and creative data into understandable insights linked to client business results.

• Oversee Thrive’s technical audit practices relating to paid media, measurement, and creative efforts.

• Establish quality benchmarks for strategic audits and RFP submissions, ensuring that recommendations are evidence-based, actionable, and aligned with client outcomes.

• Foster client trust as a senior technical advocate throughout the acquisition of new business and ongoing partnerships.

• Deliver strategic recommendations to executive stakeholders.

• Mentor cross-functional team members across Performance, Creative, Data, and Strategy domains.

• Create resources that enhance technical knowledge and execution.

• Collaborate with Business Development leaders to refine sales strategies, pinpoint client growth prospects, and clarify service positioning and market differentiation.

• Engage in client travel, events, and significant moments for current clients.

• Direct technical aspects of calls, pitches, sales-centric audits, and RFPs, advancing to full ownership of the technical sales process within 90 days.

⛳️ Requirements

• Must possess legal authorization to work in Canada.

• Must already be eligible for employment in Canada; Thrive does not offer visa sponsorship.

• Directly managed, audited, and optimized enterprise-level paid media campaigns with a minimum monthly expenditure of $250,000 USD in e-commerce and/or demand generation.

• Acknowledged expertise in performance marketing with hands-on experience in Google Ads, Meta, and at least two other significant platforms (e.g., Microsoft, TikTok, LinkedIn, Amazon, programmatic/DSPs).

• Strong comprehension of incrementality and lift testing, MMM, attribution, server-side and conversion tracking, and GA4 or equivalent analytics platforms.

• Led audits from start to finish and took charge of the technical elements of the sales process.

• Exceptional analytical skills, including experience with large datasets, forecasting and budgeting scenarios, and deriving insights from both quantitative and qualitative data.

• Excellent written and verbal communication abilities.

• Capability to present complex technical findings in a clear and convincing manner for diverse audiences.

• Experience in presenting and defending recommendations to C-suite and senior marketing stakeholders.

• Proven experience in coordinating the efforts of sales, strategy, media, creative, and data contributors across audits and RFPs, managing scope, timelines, narrative, and quality.

🏝️ Benefits

• Comprehensive benefits package.

• Remote-first, flexible working environment.

• Paid vacation and wellbeing time.

• Support for career development.

• Access to internal career coaches.

• Extensive health, dental, and paramedical coverage.

• Flexible working hours.

• Human-reviewed applications, interviews, and candidate interactions.

• Accommodations available upon request during the selection process.