Associate Director, Social & Influencer Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage designated social and influencer accounts from initial discovery and planning to execution, reporting, and continuous optimization.

• Grasp client business objectives, audience demographics, brand messaging, scope, and metrics for success.

• Act as the main social and influencer subject matter expert for assigned clients.

• Foster client trust through insightful recommendations, proactive strategies, and diligent follow-up.

• Lead strategy presentations, planning sessions, and performance evaluations.

• Convert results into actionable insights regarding content, platforms, creators, and investment strategies.

• Collaborate with Client Experience on communication and relationship management.

• Work with project management to coordinate schedules, dependencies, and approvals.

• Develop organic social strategies informed by audience insights, social listening, competitive analysis, brand positioning, and client goals.

• Establish platform roles, content pillars, editorial priorities, publishing schedules, community engagement strategies, and testing frameworks.

• Generate briefs, content calendars, campaign ideas, and actionable directions for social managers, creators, designers, and copywriters.

• Facilitate platform-native storytelling across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels.

• Provide community management guidance and escalate any reputation or client issues.

• Formulate recommendations for influencers, creators, ambassadors, and UGC strategies.

• Oversee creator research, evaluation, casting, outreach, briefing, and relationship management.

• Supervise campaign execution, content review, client approvals, posting timelines, and performance analytics.

• Manage budgets, compensation, contracts, usage rights, exclusivity agreements, disclosures, and payment schedules.

• Link creator content with organic publishing and coordinate approved paid amplification efforts.

• Translate account priorities into specific assignments, responsibilities, and quality benchmarks.

• Review content calendars, copy, creative materials, creator suggestions, community interactions, and performance reports.

• Mentor team members, remove obstacles, and enhance strategy, platform expertise, creative judgment, and client communication.

• Monitor team workloads and suggest priority adjustments or resource reallocations.

• Assist with onboarding, training, development feedback, and performance assessments.

• Define account-level KPIs and reporting methodologies.

• Assess audience growth, engagement quality, content effectiveness, creator outcomes, and contributions to client objectives.

• Transform insights into briefs, tests, and actionable recommendations.

• Collaborate with editorial content and SEO/AEO specialists.

• Coordinate content repurposing and distribution strategies.

• Track deliverables, deadlines, efforts, and approved budgets.

• Maintain Asana tasks, ownership records, account statuses, briefs, feedback, approvals, and assets.

• Identify opportunities to enhance or expand client programs.

• Contribute to scopes, proposals, pitches, and case studies.

⛳️ Requirements

• 6+ years of experience as a social and influencer strategist.

• Proven history of managing multiple client brands within an agency or similar consulting environment.

• Expertise in organic social strategy, community engagement, editorial planning, and platform-native creativity.

• Experience in growing audiences and enhancing meaningful engagement.

• Proficiency in influencer and creator programs, including talent evaluation, briefing, content approvals, campaign management, and measurement.

• Comfortable leading client discussions and translating business objectives, audience insights, and performance metrics into clear recommendations.

• Experience in guiding or managing team members, reviewing creative work, prioritizing tasks, and providing constructive feedback.

• Excellent writing, presentation, and creative briefing capabilities.

• Ability to adapt to various brand voices and provide clear direction.

• Highly organized in managing competing deadlines, scopes, and budgets.

• Proficient with Asana, social publishing and listening tools, analytics software, and creator management systems.

• Familiarity with social search and collaboration with SEO/AEO specialists is an advantage.

• Candidates must reside in the United States and be available to work in EST or CST time zones.

• Amsive does not offer sponsorship opportunities.

🏝️ Benefits

• Commission

• Unlimited Vacation Time

• Annual Sick Days

• Annual Personal Days

• 11 Paid Holidays

• Dental, Vision, and Health Insurance

• 401(k) with company match program

• Paid Parental Leave

• Remote work