Associate Director of Content and Search Growth

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Initiate and take ownership of a new authoritative content platform on the primary domain

• Develop information architecture, topic clusters, editorial guidelines, internal linking strategies, and a publishing schedule

• Create and oversee content related to certifications, materials, sourcing, sleep science, buying guides, and impact initiatives

• Collaborate with brand marketing to establish a unified topic map

• Manage copy for product detail pages, category pages, comparison modules, and landing pages

• Write navigation labels, calls-to-action, FAQs, tooltips, and in-page educational content

• Conduct ongoing page optimization

• Partner with the design and UX teams

• Lead organic search strategies, encompassing keyword research, essential technical SEO practices, and content architecture

• Ensure visibility in AI-generated responses using Profound and Semrush

• Provide reports on organic traffic, organic revenue, and AI citation share

• Transform product specifications into compelling reasons to purchase

• Create messaging for certification, sustainability, and B Corp initiatives aimed at search engines, journalists, PR, audio, and television

• Manage the substantiation process for materials, certifications, and sustainability claims

• Utilize AI tools to enhance efficiency and quality while upholding editorial standards

• Build and oversee a freelance writing team

• Report directly to the Chief Marketing Officer and work collaboratively with design/UX, studio, brand marketing, and sourcing/certifications teams

⛳️ Requirements

• At least 5 years of experience in content, SEO, or copywriting, preferably for DTC or e-commerce brands

• Outstanding writing skills across technical content, product page optimization, and brand messaging

• Ability to write in accordance with an established brand voice

• Proven track record of high-quality work within a content program

• Sound judgment to determine priorities and work independently

• Working knowledge of buying psychology, objection management, and high-consideration purchases

• Familiarity with AI tools and workflows for research, briefing, brand voice consistency, and quality assurance

• Commitment to factual accuracy and substantiation of claims

• Comfort in reporting work metrics focusing on revenue instead of just pageviews

• Enthusiasm for healthy living, environmental consciousness, and social responsibility

• Some in-house or brand-side experience in addition to agency experience

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field

• Consistent and dependable attendance

• Willingness to travel occasionally for team meetings, offsite gatherings, and company events

🏝️ Benefits

• Medical (HMO, PPO, HSA), Dental, Vision

• 100% Employer Paid Life Insurance

• 401(k) with employer matching

• Paid Time Off (PTO)

• Volunteer days

• Employee product purchase program

• Annual Bonus Plan

• Training and tools for success, along with strong support from peers and leaders

• Access to wellness applications

• Referral bonuses

• Opportunities for career advancement

• Occasional travel for team meetings, offsite gatherings, and company events