Associate Director, Marketing, Enrollment Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main analytics liaison for the Marketing, Enrollment, and Field teams.

• Address business inquiries, perform analyses, and deliver decision-support insights.

• Assist in the maintenance of shared data models, governance, and Power BI standards.

• Spearhead ACE’s marketing measurement strategy and establish standards for metric definitions and testing.

• Assess marketing effectiveness across various channels, campaigns, audiences, programs, geographies, and segments.

• Review marketing investments and ROI within the customer acquisition and enrollment funnel.

• Enhance measurement practices through attribution, incrementality analysis, experimentation, lift studies, and geo-testing.

• Oversee the development and application of Marketing Mix Modeling to assess investments and advise on budget allocation.

• Evaluate data from Google Ads, Meta, CRM systems, paid media, organic activities, and other marketing channels.

• Convert marketing data into actionable insights, recommendations, risks, opportunities, and actions.

• Ensure the quality and tracking standards of marketing data, including spend data, UTM and campaign naming, and lead-source integrity.

• Collaborate with Marketing to relay enrollment outcomes back to advertising platforms.

• Analyze the complete enrollment funnel and performance across programs, sources, channels, geographies, partners, and student segments.

• Contribute to enrollment forecasting, lead trend analysis, scenario analysis, and special projects.

• Utilize Power BI, SQL, Python, or R to query, model, and analyze institutional and marketing data.

• Investigate data, test assumptions, validate findings, and identify gaps in reporting or data structures.

• Leverage AI and automation to monitor performance, identify anomalies, and initiate alerts and actions.

• Specify requirements for new or enhanced reports, measures, and data views.

⛳️ Requirements

• A minimum of a bachelor’s degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field.

• Seven or more years of progressively responsible experience in marketing analytics.

• Proficient in analyzing marketing performance, customer acquisition and conversion, ROI, attribution, and the effectiveness of campaigns or channels.

• Strong understanding of digital marketing metrics and data from Google Ads, Meta, CRM systems, and related marketing technologies.

• Solid foundation in applied statistics, including regression analysis, experimental design, A/B testing, and evaluating the effectiveness of strategies.

• Familiarity with SQL, Python, or R for data analysis, or a willingness to develop proficiency in these areas.

• High level of proficiency in using a business intelligence platform; Power BI experience is preferred.

• Experience with datasets, dashboards, filters, dimensions, and data views.

• Capable of translating business inquiries into analytical frameworks, insights, recommendations, and actions.

• Proficient in defining requirements for reports, measures, and data views.

• Experience working collaboratively across functions and managing multiple analytical projects and priorities.

• Exceptional communication, organization, time management, analytical, and problem-solving skills are essential.

• Must align with and support the College’s Impact mission.

• A minimum internet bandwidth of 50Mbps download and 5Mbps upload is required from the remote work location.

• Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama are not eligible for consideration.

🏝️ Benefits

• Annual bonus eligibility for full-time employees.

• Medical, dental, and vision insurance.

• Options for HSA and FSA.

• Paid parental leave.

• Paid volunteer time.

• Tuition reimbursement and reduction programs.

• Generous paid time off (PTO).

• 401k with employer match.

• Comprehensive wellness and Employee Assistance Program (EAP).

• Employee recognition and awards programs.

• Employer-paid life and AD&D insurance.

• Short-term disability coverage.

• Employer-paid long-term disability coverage.

• Virtual-first work environment.

• Inclusive work atmosphere.

• Support for remote work internet setup and ongoing maintenance responsibilities for employees.