This is a fully remote position, open to applicants in France.

📋 Description

• Oversee the France market comprehensively: identify challenges and opportunities, formulate strategy, and drive implementation.

• Define the marketing mix and offer strategic insights on the paid media components.

• Manage daily interactions with the media agency, ensuring strategic coherence and ongoing enhancement of paid channels.

• Create comprehensive, multichannel marketing strategies encompassing media, influencer marketing, PR, and partnerships—from initial briefing to performance review.

• Consistently communicate market priorities, strategies, and outcomes to leadership and cross-functional teams.

• Tailor global insights to the French market while sharing local knowledge with the global team.

⛳️ Requirements

• Strong leadership background, demonstrating the ability to supervise channel leaders and foster a unified overall strategy.

• 8–10 years of experience in brand marketing, integrated marketing, or strategic marketing, preferably within consumer technology, lifestyle, or culturally unique brands.

• Marketing and/or media expertise, with a deep understanding of the French market.

• Proven track record of managing a market independently, from identifying challenges to execution.

• Successful experience in launching multichannel campaigns that foster emotional engagement and deliver measurable outcomes.

• Solid grasp of the media landscape, channels, and performance evaluation.

• Strong analytical abilities, with demonstrated application of data and KPIs to assess the impact of initiatives and refine strategies accordingly.

• Experience in managing partnerships with celebrities, talent, influencers, or content creators—including agency relationship management—is advantageous.

• Ability to operate effectively in a smaller team environment, taking on multiple roles and working independently.

• Native or bilingual French; fluent English is a requirement.