Associate Director, Converged TV

This is a fully remote position, open to applicants in United States.

📋 Description

• Create comprehensive digital video strategies, emphasizing CTV, along with actionable recommendations.

• Assess, suggest, launch, measure, enhance, and expand digital video and CTV initiatives.

• Play a key role in guiding strategic direction and account management for digital video projects.

• Advocate for digital video and share industry insights on ad technology, publisher advancements, and viewing trends.

• Establish standardized best practices while improving efficiencies and automation.

• Provide leadership to the Digital Video team, including Supervisors and Specialists.

• Manage client accounts and cultivate relationships with essential clients and internal stakeholders.

• Oversee strategies for performance and brand development specifically related to digital video.

• Create educational materials for both internal and external client use.

• Collaborate with Integrated Planning and Investment teams to determine investment allocations utilizing audience tools, historical performance metrics, scorecards, and best practices.

• Supervise campaign execution via Direct IO and programmatic platforms.

• Report on campaign performance, progress toward objectives, and future strategies to senior leadership.

• Manage digital video processes and align programmatic initiatives with broader marketing and business goals.

• Review new DSP offerings and ensure quality standards within digital video practices.

• Contribute to certifications, training, growth opportunities, account responsibilities, new business presentations, and onboarding of accounts.

⛳️ Requirements

• Bachelor’s degree in advertising, marketing, or a related field, or a comparable combination of education and experience.

• Over 6 years of practical experience, focusing on digital video planning and execution.

• Familiarity with platform and publisher relationships, data targeting capabilities, buying types, and optimal methods for activating digital media.

• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights.

• Demonstrated proficiency in major DSPs like The Trade Desk, DV360, Amazon, Yahoo, Viant, among others.

• Capability to analyze performance data sets, identify key narratives, and communicate findings effectively both internally and externally.

• Team-oriented mindset with a keen interest in mentoring and guiding team members.

• Strong enthusiasm for ad technology, digital video trends, and innovation.

• Excellent project management capabilities and a keen eye for detail.

• Alignment with Rain’s Core Values.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer matching (with immediate eligibility).

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home stipend.

• Medical, Dental, and Vision insurance.

• Flexible First environment promoting both virtual and in-person connections.

• Commitment to investing in employees, technology, and tools.