Associate Director, Analytics Strategy, Transformation

This is a fully remote position, open to applicants in Arizona, +6 more states.

📋 Description

• Design and implement strategic and tactical evaluations regarding clients' existing conditions in digital media, data strategy, analytics, and customer experience.

• Oversee analytics transformation projects through comprehensive, long-term client programs involving multiple phases.

• Perform audits and assessments of digital marketing and analytics frameworks, processes, strategies, and readiness for expansion.

• Assess clients' preparedness for AI analytics, focusing on data foundations, governance, and organizational capabilities.

• Examine data collection techniques, technology infrastructures, and data integrity to pinpoint areas for enhancement.

• Formulate and present transformation priorities and a roadmap with defined timelines, milestones, and resource needs.

• Consolidate priorities and provide recommendations to Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership.

• Develop a digital experience analytics strategy encompassing site, app, and customer journey data.

• Offer guidance on privacy-preserving technologies and addressable activation aligned with client goals.

• Integrate data strategy, audience development, media activation, measurement, creative, and customer experience within transformation plans.

• Articulate the transformation vision, objectives, and advantages to stakeholders to secure organizational support.

• Ensure compliance with industry best practices, emerging trends, and regulatory standards such as GDPR and CCPA.

• Provide ongoing consulting advice within either retainer or project-based work.

• Contribute thought leadership through webinars, blog articles, quarterly business reviews (QBRs), and industry publications.

• Build and nurture relationships with current and prospective clients, identifying new project opportunities.

⛳️ Requirements

• A minimum of 5 years of experience in digital data, analytics, marketing technology, or a related field within a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar setting.

• At least 3 years of experience in client advisory, customer success, account management, or program management roles.

• Proven experience utilizing digital marketing principles, platforms, technologies, and tactics across social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics.

• Familiarity with or a strong willingness to quickly learn about identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities (preferred).

• Capability to collaborate with both technical and non-technical client teams to develop solution designs and requirements.

• Excellent communication, presentation, and storytelling abilities.

• Proficiency in customizing messages for both technical and non-technical audiences.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.

• Relevant state and local employee leave benefits.