Associate Audience Analyst

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Provide comprehensive audience analyses to facilitate new business evaluations.

• Grasp business objectives and pinpoint target audiences, including their behaviors, preferences, and trends.

• Utilize audience insights to guide campaign planning, targeting, and creative strategies.

• Take ownership of and manage the audience analysis requirements for new business appraisals.

• Guarantee timely and precise delivery to support the revenue department.

• Assist with audience analyses for current clients based on the demand for new business appraisals.

• Research, onboard, and enhance tools and technologies for audience development.

• Improve efficiency by refining audience analysis processes and templates.

• Engage in team projects, contribute ideas, and offer constructive feedback.

• Prioritize tasks effectively, manage several assignments concurrently, and adhere to deadlines.

• Recognize challenges and propose solutions to enhance processes and results.

• Utilize AI technologies to improve and optimize business processes.

• Employ Power Digital's Nova ecosystem as it pertains to the department.

• Complete around 25 new business audience requests each month.

• Finalize audience analyses and presentation slides within three business days of receipt.

• Communicate timelines, obstacles, delays, pending workflows, and days off.

• Use Asana for 100% of task and project management.

⛳️ Requirements

• Advanced proficiency in spoken and written English is mandatory.

• Experience in working with large datasets to analyze audience behavior, preferences, and trends.

• Capability to leverage audience insights to influence planning, targeting, and creative strategies for advertising campaigns.

• Basic understanding of media fundamentals, including funnel/campaign structures, tracking, optimization strategies, and channels.

• Ability to manage multiple projects at once and collaborate with various teams in a fast-paced environment.

• Strong organizational and time management skills.

• Effective interpersonal abilities; organized, detail-oriented, and punctual.

• Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore is preferable but not mandatory.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to a diversity and inclusion-focused workplace.

• Access to AI-enabled tools and technology ecosystem (Omega, Iris, and Nova).