Associate Audience Analyst

This is a fully remote position, open to applicants in Ecuador, +1 more country.

📋 Description

• Provide in-depth audience analyses that aid in the evaluation of new business opportunities.

• Comprehend business objectives and pinpoint target audiences, including their behaviors, preferences, and emerging trends.

• Offer insights to guide campaign planning, targeting, and creative strategies.

• Oversee all audience analysis requirements related to new business appraisals.

• Deliver analyses with precision and timeliness to support the revenue division's goals.

• Assist in audience analyses for current clients based on the demand for new business appraisals.

• Research, onboard, and enhance tools and technologies for audience development.

• Optimize audience analysis processes and templates to increase efficiency.

• Engage in team projects, contribute ideas, and offer constructive feedback.

• Handle multiple assignments, prioritize tasks effectively, and adhere to deadlines.

• Recognize challenges and propose improvements for processes or outcomes.

• Utilize AI technologies to enhance business processes.

• Employ Power Digital’s Nova ecosystem in relation to the department.

• Fulfill approximately 25 audience requests for new business per month.

• Complete audience analyses and presentations within three business days of the request.

• Communicate timelines, obstacles, delays, pending workflows, and time-off requests.

• Utilize Asana for comprehensive task and project management.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• Proven experience working with large datasets to analyze audience behavior, preferences, and trends.

• Capability to utilize audience insights for planning, targeting, and creative strategies in advertising campaigns.

• Basic understanding of media fundamentals, including funnel and campaign structures, tracking, optimization tactics, and channels.

• Ability to juggle multiple projects at once and collaborate across teams in a dynamic environment.

• Strong organizational and time management abilities.

• Effective interpersonal communication skills.

• Detail-oriented and dependable.

• Familiarity with Nielsen, MRI-Simmons, Global Web Index, or Comscore is preferred but not mandatory.

🏝️ Benefits

• Equal Opportunity Employer.

• Workplace focused on diversity and inclusion.

• Access to AI-enabled tools and a proprietary technology ecosystem (Omega, Iris, Nova).