Associate Audience Analyst

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Provide comprehensive audience analyses to support evaluations of new business opportunities.

• Grasp business objectives to pinpoint target audiences, including their behaviors, preferences, and trends.

• Utilize audience insights to guide the planning, targeting, and creative strategies for campaigns.

• Oversee all audience analysis requirements related to new business evaluations.

• Ensure prompt and accurate delivery to support the revenue division.

• Assist in conducting audience analyses for current clients based on new business evaluation needs.

• Research, onboard, and enhance tools and technologies for audience development.

• Refine and enhance audience analysis processes and templates.

• Engage in team projects, share innovative ideas, and provide constructive feedback.

• Prioritize tasks effectively, manage multiple assignments, and adhere to deadlines.

• Identify challenges and propose solutions to enhance processes and outcomes.

• Leverage AI technologies to streamline business operations.

• Utilize Power Digital's Nova ecosystem for departmental tasks.

• Complete around 25 new business audience requests each month.

• Finalize audience analyses and presentations within 3 business days of receiving requests.

• Communicate timelines, roadblocks, delays, pending workflows, and out-of-office periods.

• Utilize Asana for 100% of task and project management.

⛳️ Requirements

• Advanced proficiency in spoken and written English is mandatory.

• Experience in working with large datasets to analyze audience behavior, preferences, and trends, applying these insights to inform planning, targeting, and creative strategies for advertising campaigns.

• Basic comprehension of media fundamentals: funnel/campaign structures, tracking, optimization methods, and channels.

• Highly reliable, self-motivated, energetic, and positive individual with strong organizational and time management skills.

• Capability to manage multiple projects concurrently, collaborate across various teams, and thrive in a fast-paced environment.

• Team-oriented with effective interpersonal skills, well-organized, detail-focused, and punctual.

• Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore is ideal but not essential.

🏝️ Benefits

• Base salary plus commission opportunities.

• Medical Bonus.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) dedicated to philanthropic activities.

• Fully flexible work environment: remote, in-office, or hybrid options.

• A one-time 400,000 COP Work From Home (WFH) stipend automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security contributions.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.