Associate Audience Analyst

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Provide comprehensive audience analyses to aid in new business evaluations.

• Grasp business objectives and pinpoint target audiences, encompassing their behaviors, preferences, and trends.

• Utilize audience insights to shape campaign planning, targeting, and creative strategies.

• Take ownership of and manage audience analysis requirements for new business appraisals.

• Deliver accurate analyses promptly to support the revenue division.

• Assist in audience analyses for current clients based on the demand from new business appraisals.

• Research, onboard, and enhance tools and technologies for audience development.

• Refine and optimize audience analysis processes and templates to boost efficiency.

• Engage in team projects, share insights, and offer constructive feedback.

• Prioritize tasks, handle multiple assignments, and adhere to deadlines.

• Recognize challenges and propose solutions to enhance processes and results.

• Utilize AI technologies and leverage Power Digital's Nova ecosystem.

• Complete around 25 new business audience requests each month.

• Finalize audience analyses and presentations within 3 business days of the request.

• Communicate timelines, obstacles, delays, pending workflows, and time off from work.

• Use Asana for 100% of task and project management.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• Experience in working with large datasets to analyze audience behaviors, preferences, and trends.

• Capability to utilize audience insights to inform planning, targeting, and creative strategies for advertising campaigns.

• Foundational knowledge of media fundamentals, including funnel/campaign structures, tracking, optimization strategies, and channels.

• Ability to manage multiple projects concurrently and collaborate with various teams in a fast-paced environment.

• Strong organizational and time management skills.

• Effective interpersonal skills; detail-oriented, punctual, reliable, and self-motivated.

• Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore is preferred but not mandatory.

🏝️ Benefits

• Equal Opportunity Employer.

• Workplace focused on diversity, equity, and inclusion.

• Opportunity to engage with AI technologies and proprietary tools such as Omega, Iris, and Nova.

• Opportunities for growth and skill development.

• Collaborative and innovative work environment.