Art Director – Mobile Casual F2P Games

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Take charge of and enhance the overall artistic direction and visual identity of the game.

• Set and uphold a consistently high visual standard across 2D, 3D, UI, character art, environments, animation, VFX, lighting, and gameplay presentation.

• Ensure that a premium casual title is accessible while providing the spectacle, energy, and entertainment value anticipated from a major IP.

• Assess the game as a whole and confirm that all visual disciplines create a cohesive experience.

• Identify areas that are generic, inconsistent, underdeveloped, or disconnected and implement stronger solutions.

• Offer visual feedback through art reviews, paintovers, mockups, reference boards, and direct iteration.

• Oversee and mentor a small, multidisciplinary art team covering 2D, 3D, UI art, characters, environments, and VFX.

• Set expectations, priorities, and quality standards while fostering a culture of constructive critique and iteration.

• Collaborate with Production on art priorities, capacity, dependencies, and delivery timelines.

• Work together with Creative Direction, Game Design, UX, Product, Engineering, and Production teams.

• Partner with UI/UX on usability, clarity, composition, hierarchy, visual storytelling, and presentation.

• Guide VFX and animation for anticipation, impact, transitions, rewards, celebration, and overall game feel.

• Transform established IP and brand pillars into an authentic, modern mobile-game visual identity.

• Engage in recruiting, portfolio assessments, and hiring processes.

• Investigate and integrate AI tools for ideation, concept development, visualization, reference creation, iteration, and production.

• Assist artists in utilizing AI as a creative enhancer rather than a replacement for artistic judgment.

• Minimize repetitive production tasks and maximize time dedicated to high-value creative decisions.

• Develop workflows that combine AI-assisted exploration with traditional 2D, 3D, UI, animation, VFX, and engine-based production techniques.

• Assess emerging tools based on quality, speed, and creative flexibility.

• Uphold artistic standards, visual consistency, and IP integrity as workflows transition.

⛳️ Requirements

• Extensive experience as an Art Director, Associate Art Director, Lead Artist, or in a comparable visual leadership position within the gaming industry.

• A portfolio showcasing an exceptionally high visual standard and clear artistic judgment.

• Experience in shipping mobile Free-to-Play games.

• Strong background in casual or mass-market mobile games.

• Proven track record of managing and directing multidisciplinary artists.

• Demonstrated ability to oversee visual quality across various disciplines.

• Strong visual judgment in areas including 2D character and concept art, UI, environments, 3D characters, animation, VFX, lighting, composition, color, and visual hierarchy.

• Capability to provide effective visual feedback through paintovers, mockups, references, or direct iteration.

• Comprehensive understanding of the interplay between UI, art, animation, VFX, lighting, and audio to create game feel and emotional impact.

• Experience collaborating closely with UI/UX, game design, product, engineering, and production teams.

• Ability to balance a strong artistic perspective with readability, performance, technical limitations, and production realities.

• Excellent communication skills to articulate visual changes and the reasons behind them.

• Professional proficiency in spoken and written English is mandatory.

• Comfortable working in Unity or closely within a real-time game-engine production environment.

• Ability to manage a distributed, international team effectively.

• Genuine enthusiasm for adopting and advancing AI-assisted creative workflows.

• A strong portfolio is essential.

• When possible, specify your particular role and contribution to projects in your portfolio.

🏝️ Benefits

• Contribute to bringing a globally recognized IP to life with true brand reach and growth potential.

• Lead and enhance the visual direction of a flagship mobile game across 2D, 3D, UI, animation, VFX, and overall presentation.

• Help shape cutting-edge, AI-assisted creative workflows that amplify the abilities of a talented art team.

• Collaborate with a veteran-led team in a lean, ownership-driven environment.

• Enjoy high visibility and direct creative influence on the product.

• Experience 100% remote, flexible work with a small, passionate, execution-focused team.

• Receive market-competitive compensation.

• Benefit from Paid Time Off.

• Earn a Performance Bonus.

• Participate in Annual Performance Reviews.