Area Sales Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee, maintain, and expand revenue within a field sales territory that includes Greater Manchester and Belfast.

• Establish enduring relationships with security installers, systems integrators, electrical contractors, and trade partners.

• Serve as a trusted advisor and the primary point of contact for designated customer accounts.

• Conduct regular in-person visits to customers.

• Identify, target, and onboard new B2B clients.

• Secure business from competitors by effectively communicating ADI’s value proposition, service model, and product offerings.

• Enhance wallet share within existing accounts through consultative selling techniques.

• Discover new projects, installers, and regional opportunities.

• Plan, lead, and execute sales campaigns supported by suppliers and branches.

• Transform campaign activities into a qualified pipeline and measurable revenue growth.

• Maintain tracking of opportunities, forecasts, and reporting through CRM systems.

• Achieve sales targets, KPIs, and growth objectives.

• Participate in and support trade counters, roadshows, exhibitions, installer days, and industry events.

• Conduct product demonstrations and technical presentations.

• Cultivate knowledge of ADI's product portfolios, solutions, and services.

• Keep abreast of market trends, competitor activities, and emerging technologies.

• Engage in technical, sales, and product training.

• Provide forecasting and demand insights for Sales Inventory Operations Planning (SIOP).

⛳️ Requirements

• Demonstrated experience in field sales, territory management, or B2B account management.

• Background in electronic security, electrical wholesale, AV, fire, CCTV, or trade distribution.

• Excellent communication, negotiation, and relationship-building abilities.

• Proactive and well-organized, with the capability to manage a territory independently.

• Comfortable working in a target-driven, customer-facing environment.

• Valid UK driving licence.

• Willingness to travel across Greater Manchester and Belfast.

• Strong grasp of sales fundamentals, pipeline management, and account development.

• Ability to influence customers and internal stakeholders at all levels.

• Commercially savvy, with knowledge of pricing, margin, and deal structuring.

• Proficient in negotiation, closing, and customer engagement skills.

• Initiative, resilience, and a solution-oriented mindset.

🏝️ Benefits

• Competitive base salary along with a car allowance or company car.

• Attractive commission structure and leading sales incentive scheme in the market.

• Opportunity to forge a long-term career with a global, industry-leading organization.

• Comprehensive product, technical, and sales training provided.

• Supportive and collaborative culture emphasizing performance, innovation, and customer excellence.