Area Director – Upscale Franchise Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a strategic advisor to franchise owners, property leaders, and management teams at higher levels.

• Convert corporate and brand strategies into actionable objectives at the property level.

• Develop and influence strategies related to commercial, revenue, sales, and marketing.

• Examine market trends, demand drivers, competitive performance, guest feedback, and property outcomes.

• Align operational, financial, and commercial priorities to enhance RevPAR, ADR, market share, profitability, and overall hotel performance.

• Assess hotel operations, brand compliance, service quality, commercial effectiveness, and financial performance.

• Identify performance gaps and create property-specific action plans.

• Advocate for the utilization of Choice systems and resources, including choiceADVANTAGE®, iDeaS G3, Medallia, and Choice University.

• Assist complex hotels in overcoming operational and commercial challenges.

• Analyze property P&Ls and financial reports to boost revenue, profitability, cost management, GOP, and ROI.

• Counsel franchisees on revenue management, forecasting, pricing, distribution, and commercial strategies.

• Guide strategic marketing initiatives, local sales, and brand-supported revenue programs, such as Choice Privileges®.

• Cultivate relationships with franchise owners, operators, hotel leaders, and internal stakeholders.

• Represent Choice Hotels at industry events, franchisee associations, and networking forums.

• Collaborate with franchise sales and other teams within Choice to support business opportunities and portfolio expansion.

• Influence outcomes in a matrixed environment without having direct reporting authority.

• Mentor and advise General Managers and property leaders.

• Facilitate the sharing of best practices among properties.

• Analyze LTR results, guest feedback, third-party reviews, and overall guest sentiment.

• Formulate actions to enhance guest satisfaction, loyalty, brand experience, online reputation, and guest-experience performance.

⛳️ Requirements

• 8–10 years of relevant experience in hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or a related field.

• Proven experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance.

• Expertise in evaluating hotel P&Ls and transforming financial and operational data into actionable performance strategies.

• Experience with upscale, select-service, and/or full-service hotel operations is strongly preferred.

• Demonstrated success in leading and influencing complex initiatives across a matrixed environment without direct reporting authority.

• Advanced financial and P&L analysis capabilities.

• Strong understanding of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines.

• Ability to analyze RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and other operational metrics.

• Familiarity with hotel property-management, revenue-management, and guest-feedback platforms.

• Preferred familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia.

• Strong skills in interpreting complex operational, financial, market, and guest data.

• Strategic and commercial insight.

• Advanced analytical and problem-solving abilities.

• Exceptional consulting, influencing, and relationship-management skills.

• Capacity to independently prioritize and manage complex tasks across a diverse portfolio of hotels.

• Strong executive presence along with excellent communication skills.

• Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience.

🏝️ Benefits

• Annual bonus under Choice’s Management Incentive Plan (MIP).

• Medical, dental, and vision insurance coverage.

• Paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Retirement and health savings financial benefits.

• Employee recognition programs.

• Discounts at Choice hotels worldwide.

• Home office work arrangement.

• Possible required travel depending on the role.