Area Director – Upscale Franchise Performance

This is a fully remote position, open to applicants in North Carolina, +6 more states.

📋 Description

• Act as a strategic consultant for franchise owners, property managers, and above-property leadership teams.

• Convert corporate and brand strategies into actionable objectives at the property level.

• Create and influence commercial, revenue, sales, and marketing strategies to enhance hotel performance.

• Assess market trends, demand drivers, competitor performance, guest feedback, property outcomes, P&Ls, and financial reports.

• Identify revenue growth opportunities, profitability, cost management, GOP, ROI, guest satisfaction, and ways to stand out from competitors.

• Review hotel operations, brand adherence, service quality, commercial efficiency, and financial performance.

• Collaborate with franchise owners and hotel leaders to identify performance gaps and formulate property-specific action plans.

• Advocate for the use of Choice systems and resources, including choiceADVANTAGE®, iDeaS G3, Medallia, and Choice University.

• Provide guidance to franchisees on revenue management, demand forecasting, pricing, distribution, sales, marketing, and Choice Privileges® programs.

• Establish trusted relationships with franchise owners, operators, hotel leaders, and internal stakeholders.

• Represent Choice Hotels at industry conferences, franchisee associations, and networking events.

• Collaborate with franchise sales and other Choice teams to explore business opportunities and expand the portfolio.

• Mentor and advise General Managers and property leaders.

• Promote sharing of best practices across properties.

• Analyze LTR results, guest feedback, third-party reviews, and guest sentiment to enhance guest satisfaction, loyalty, online reputation, and brand experience.

⛳️ Requirements

• 8–10 years of relevant experience in hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or a related field.

• Proven experience providing advice to hotel owners, operators, General Managers, or senior property leaders regarding financial, operational, commercial, and guest-experience performance.

• Experience in evaluating hotel P&Ls and converting financial and operational data into actionable performance strategies.

• Strong preference for experience in upscale, select-service, and/or full-service hotel operations.

• Demonstrated success in leading and influencing complex initiatives across a matrixed environment without direct reporting authority.

• Advanced skills in financial and P&L analysis.

• In-depth knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing practices.

• Ability to assess hotel performance metrics, including RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics.

• Experience with hotel property management, revenue management, and guest feedback platforms.

• Familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia is preferred.

• Strong ability to interpret complex operational, financial, market, and guest data.

• Strategic and commercial insight with the capability to link property-level decisions to broader business objectives.

• Advanced analytical and problem-solving capabilities.

• Exceptional consulting, influencing, and relationship management skills.

• Ability to independently prioritize and manage complex tasks across a diverse portfolio of hotels.

• Strong executive presence and communication abilities.

• Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and experience.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, and vision insurance.

• Paid leave for holidays, vacation, personal time, family needs, volunteer activities, sick leave, jury duty, bereavement, military service, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition initiatives.

• Discounts available at Choice hotels worldwide.

• Annual bonus through Choice’s Management Incentive Plan (MIP).