Area Director – Upscale Franchise Performance

This is a fully remote position, open to applicants in Arizona, +8 more states.

📋 Description

• Act as a strategic consultant for franchise owners, property leaders, and upper management teams.

• Convert corporate and brand strategies into practical objectives at the property level.

• Formulate and shape commercial, revenue, sales, and marketing strategies.

• Assess market trends, demand drivers, competitive performance, guest feedback, and property outcomes.

• Review hotel operations, brand compliance, service quality, commercial effectiveness, and financial results.

• Identify performance gaps and create tailored action plans for properties.

• Assist complex hotels in tackling operational and commercial challenges.

• Evaluate property P&Ls and financial reports to enhance revenue, profitability, cost management, GOP, and ROI.

• Provide guidance to franchisees on revenue management practices, demand forecasting, pricing, distribution, and commercial strategies.

• Establish trusted relationships with franchise owners, operators, hotel leaders, and internal stakeholders.

• Represent Choice Hotels at industry events, franchisee associations, and networking opportunities.

• Mentor and advise General Managers and property leaders.

• Disseminate best practices and expertise across properties.

• Analyze LTR results, guest opinions, third-party reviews, and overall guest sentiment.

• Collaborate with hotel teams to enhance guest satisfaction, loyalty, and brand experience.

⛳️ Requirements

• 8–10 years of pertinent experience in hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or a related field.

• Proven experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance.

• Experience in evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies.

• Advanced skills in financial and P&L analysis.

• Strong understanding of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines.

• Capability to analyze RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and other relevant operational metrics.

• Familiarity with hotel property management, revenue management, and guest feedback platforms.

• High proficiency in interpreting complex operational, financial, market, and guest data.

• Strategic and commercial insight.

• Advanced analytical and problem-solving capabilities.

• Outstanding consulting, influencing, and relationship management skills.

• Ability to independently prioritize and manage complex tasks across a diverse portfolio of hotels.

• Strong executive presence and communication abilities.

• Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related discipline, or an equivalent combination of education and experience.

🏝️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.

• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels around the globe.

• Annual bonus under Choice’s Management Incentive Plan (MIP).