Area Director – Franchise Performance

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the commercial success of a portfolio comprising midscale and upper-midscale franchised hotels.

• Provide guidance to hotel owners, operators, and management companies utilizing revenue, market, and operational performance data.

• Identify avenues for growth, profitability, revenue generation, market share, and owner value enhancement.

• Develop and influence the execution of strategic commercial action plans.

• Conduct property visits, performance evaluations, business consultations, and virtual engagements.

• Integrate revenue strategy, sales activation, marketing, distribution, loyalty participation, guest experience, and operational execution to foster profitable growth.

• Collaborate with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.

• Enhance RevPAR, RevPAR Index, ADR, occupancy, revenue growth, and profitability.

• Analyze performance trends, pace reports, demand drivers, channel contributions, competitive intelligence, and market dynamics.

• Align pricing, inventory, forecasting, and segment strategies with prevailing market conditions.

• Monitor commercial dashboards and performance indicators, identify risks, and refine strategies.

• Escalate performance issues and propose corrective actions.

• Coordinate targeted support from corporate commercial partners based on hotel-specific opportunities and needs.

• Boost engagement in proprietary revenue-generating programs and initiatives.

• Convert complex operational and financial data into actionable recommendations.

• Lead ongoing performance discussions with owners, management companies, and property leadership teams.

• Document commitments, action items, and strategic decisions while ensuring accountability.

• Provide leadership with insights on revenue performance, ownership engagement, competitive threats, and business risks.

• Maintain documentation related to consultations, performance plans, ownership interactions, and initiatives.

• Submit timely and accurate expense reports.

• Support franchise growth, retention initiatives, franchise associations, and industry activities.

• Share market intelligence, best practices, and new opportunities.

• Participate in special projects and organizational initiatives.

⛳️ Requirements

• A minimum of fifteen (15) years of progressive experience in the hotel industry, with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement.

• At least ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility.

• Proven success in enhancing hotel commercial performance, encompassing revenue growth, RevPAR, market share, and owner profitability.

• Demonstrated ability to influence business decisions through analytical insights and strategic consultation.

• Experience working effectively within a matrix organization and influencing outcomes without direct authority.

• Strong analytical, forecasting, and financial skills.

• Proficient in utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms.

• Advanced proficiency in Microsoft Office applications, especially Excel and PowerPoint.

• Capability to analyze and interpret large datasets and convert findings into actionable business recommendations.

• Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics.

• Exceptional consulting, communication, negotiation, and influencing abilities.

• Strong executive presence and effective communication skills with hotel owners and senior leaders.

• Ability to manage multiple priorities while overseeing a geographically diverse portfolio.

• Strong relationship-building and stakeholder management skills.

• Demonstrated commercial acumen and strategic thinking.

• Capacity to navigate ambiguity and adjust priorities within a dynamic business environment.

• Commitment to organizational values, integrity, collaboration, and continual improvement.

• Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or an equivalent combination of education and experience.

• Regular travel of approximately 70% is required.

• Participation in conferences, owner meetings, special projects, and organizational initiatives as necessary.

• Ability to travel independently throughout the assigned territory.

🏝️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.

• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels worldwide.

• Home office arrangement for field/remote associates.

• Virtual connection with Choice team members and leadership through Zoom.

• Potential travel support associated with the role.