Area Director – Franchise Performance

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Lead the commercial success of a portfolio comprising midscale and upper midscale franchised hotels.

• Act as a reliable commercial consultant to hotel owners, operators, and management firms.

• Leverage hotel, portfolio, and market data to pinpoint revenue opportunities and initiatives for performance enhancement.

• Conduct property site visits, performance assessments, and business consultations.

• Formulate and influence the execution of strategic commercial action plans.

• Enhance RevPAR, market share, ADR, occupancy rates, revenue growth, and profitability for owners.

• Assess market demand, competitive positioning, business mix, pricing strategies, distribution efficiency, and sales performance.

• Examine performance trends, pace reports, demand drivers, channel contributions, competitive intelligence, and market dynamics.

• Collaborate with Revenue Management and hotel leadership on pricing, inventory management, forecasting, and segment strategies.

• Monitor commercial dashboards and performance metrics, escalating issues and suggesting corrective measures.

• Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.

• Boost engagement and participation in proprietary revenue-generating programs and initiatives.

• Convert complex operational and financial data into actionable recommendations.

• Facilitate regular performance discussions with hotel owners, management companies, and property leadership teams.

• Document commitments, action points, and strategic decisions, ensuring accountability and follow-through.

• Maintain accurate documentation in company systems and submit timely expense reports.

• Support franchise growth, retention initiatives, franchise associations, and industry engagements.

• Share market intelligence and best practices with franchisees, peers, and corporate stakeholders.

• Engage in special projects and organizational initiatives as assigned.

⛳️ Requirements

• Candidates must currently reside in Memphis, Tennessee, or within a 100-mile radius of the Memphis metropolitan area.

• A minimum of fifteen (15) years of progressive experience in the hotel industry, with substantial responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance enhancement.

• At least ten (10) years of hotel leadership experience, ideally encompassing franchise performance, revenue management, commercial leadership, or multi-unit operational oversight.

• Proven success in enhancing hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability.

• Ability to influence business decisions through analytical insights and strategic consultation.

• Experience working effectively within a matrix organization and driving outcomes without direct authority.

• Strong analytical, forecasting, and financial skills.

• Familiarity with hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms.

• Advanced proficiency in Microsoft Office applications, especially Excel and PowerPoint.

• Capacity to analyze and interpret extensive datasets, translating findings into actionable business recommendations.

• Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics.

• Exceptional consulting, communication, negotiation, and influencing abilities.

• Strong executive presence with effective communication skills for interacting with hotel owners and senior leaders.

• Capability to manage multiple priorities while overseeing a geographically diverse portfolio.

• Strong relationship-building and stakeholder management skills.

• Demonstrated commercial acumen and strategic thinking.

• Ability to navigate uncertainty and adjust priorities in a changing business environment.

• Commitment to organizational values, integrity, collaboration, and continuous improvement.

• Bachelor's Degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or equivalent education and work experience.

• Regular travel of approximately 70% is required.

• Ability to travel independently throughout the designated territory.

🏝️ Benefits

• Competitive salary and benefits package, encompassing medical, dental, and vision coverage.

• Paid leave and time off for holidays, vacations, personal matters, family commitments, volunteer work, sickness, jury duty, bereavement, military service, and religious observances.

• Financial benefits for retirement and health savings.

• Employee recognition initiatives.

• Discounts at Choice hotels globally.

• Annual bonus under Choice’s Management Incentive Plan (MIP).