APAC Marketing Program Manager, Connect, Attach and Retain Programs

This is a fully remote position, open to applicants in Singapore, +1 more country.

📋 Description

• Strategically plan and coordinate marketing programs and campaigns that promote Agilent’s life sciences solutions, services, consumables, diagnostics, genomics, and cell analysis portfolios.

• Develop and oversee marketing initiatives within the APAC region aimed at enhancing Customer Lifetime Value.

• Drive demand through innovative marketing approaches that expand business, secure market share, and facilitate upselling and cross-selling.

• Design and implement marketing campaigns that support product launches, commercialization, and ongoing demand generation.

• Lead cross-functional teams across various functions and regions in the identification, development, and execution of marketing programs.

• Formulate creative marketing program strategies that span all business units.

• Analyze competitive intelligence, market data, and customer insights to support effective program development.

• Create product messaging and positioning, marketing materials, promotional activities, and commercialization strategies.

• Conduct financial analyses and construct business cases for marketing programs.

• Identify target audiences and offers, and develop program plans, MarCom mix, and content specifications.

• Utilize data analytics to uncover upsell and cross-sell opportunities.

• Assess and evaluate both short-term and long-term program impacts and return on investment.

• Continuously monitor and analyze competitive intelligence and customer data in collaboration with sales channels to enhance programs and improve the volume and quality of the sales funnel.

⛳️ Requirements

• Bachelor's or Master's Degree or equivalent in Chemistry, Biological Sciences, Marketing, Business Administration, or a related field, accompanied by over 10 years of relevant experience.

• At least 5 years of proven success in a marketing role.

• Experience in the APAC region developing marketing programs and campaigns to stimulate demand for both new and existing products.

• A strong results-oriented mindset, including the ability to create fact-based, business goal-focused plans that align with strategic objectives.

• Proficient project management and organizational skills.

• Exceptional writing skills and strong oral communication capabilities; adept at content presentation.

• Ability to collaborate effectively with a diverse range of individuals across organizational boundaries, functions, and within a global matrix.

• Strong initiative and creativity.

• Proven capability to comprehend the needs and buying influences of a scientific target audience.

• Excellent written and spoken English communication skills.

• Proficiency in a regionally relevant language is an advantage.

🏝️ Benefits

• Full-time weekly schedule.

• Day shift.

• Equal opportunity employment.