Alternative Channels Sales Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop, oversee, and enhance 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels.

• Establish and nurture relationships with foodservice and vending distributors, including Vistar, Core-Mark, Sysco, and regional partners.

• Create monthly and quarterly promotional activities for distributors to enhance placement and address distribution gaps.

• Conduct business reviews, monitor performance, identify gaps, and implement joint business plans.

• Train distributor sales teams on the product portfolio, key selling points, and brand narrative.

• Manage deductions, credits, and promotional programs within established protocols.

• Grow business within value and dollar channel accounts by presenting customized assortments and value-pack configurations.

• Develop channel-specific programs and promotional pricing strategies in collaboration with trade marketing.

• Open, manage, and expand health food store accounts while securing shelf placement and in-store promotional support.

• Utilize distributors and brokers to enhance pull-through, replenishment, coverage, and account penetration.

• Manage headquarters-call accounts across off-price, discount, hardware, farm and ranch, automotive, sporting goods, travel, entertainment, foodservice, and office/education channels.

• Navigate channel-specific buying mechanics and negotiate promotional and program support.

• Identify and convert new accounts.

• Monitor weekly and monthly sales performance utilizing CRM tools and distributor portals.

• Analyze sell-in versus sell-through data to uncover trends, gaps, and growth opportunities.

• Provide forecasts and account-level volume projections to sales leadership.

• Submit call reports, expense reports, and summaries of account activities.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, or a related field is preferred.

• 5+ years of CPG sales experience, ideally in the Alternative, Drug, and/or Value channels.

• Proven experience engaging with distributors and managing multi-channel retail accounts.

• Ability to analyze sales data and convert insights into actionable strategies.

• Proficiency in Power BI, Exceedra, IRI, and Microsoft Office Suite.

• Exceptional verbal and written communication and presentation abilities.

• Capability to independently manage a large territory.

• Experience with specialty distributors is advantageous.

• Understanding of wellness and functional food/beverage trends.

• Valid driver's license required.

• Willingness to travel up to 40%.

🏝️ Benefits

• Competitive compensation and benefits package.

• Opportunities for career development and advancement.

• A collaborative and entrepreneurial work environment.

• Chance to lead a crucial function in a growing mid-sized CPG company.