AI Search, GEO Growth Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, execute, and oversee comprehensive AEO/GEO strategies to enhance visibility, citations, and referral traffic from AI-driven search platforms.

• Discover and analyze high-value topics, user intents, and questions for AI-generated responses.

• Track AI visibility, brand mentions, citation frequency, and competitive share of voice.

• Perform technical audits that address crawler access, rendering issues, structured data, and site architecture obstacles.

• Partner with content teams to refine content for AI-driven discovery, ensuring quality and accuracy are upheld.

• Create scalable AEO/GEO guidelines and best practices.

• Design and conduct controlled experiments, evaluate outcomes, and scale successful strategies.

• Construct dashboards and attribution models to analyze AI referral traffic, engagement, and conversions.

• Collaborate with engineering, product, editorial, and marketing teams to prioritize enhancements.

• Monitor changes in AI search platforms, crawler policies, and citation behavior.

• Own AI search KPIs and engage in continuous testing, iteration, and performance optimization.

⛳️ Requirements

• Minimum of 5 years of SEO experience, including at least 2 years focused on AEO/GEO or AI search visibility.

• Demonstrated success in driving organic growth on large, content-rich websites.

• Extensive knowledge of technical SEO, covering crawling, indexing, JavaScript rendering, structured data, and canonicalization.

• Strong grasp of AI search, LLMs, and retrieval-augmented generation (RAG).

• Familiarity with AI crawlers, robots.txt regulations, and content access policies.

• Proven experience in designing experiments and showcasing measurable business results.

• Proficient in Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.

• Experience with AI visibility platforms such as Profound, Peec AI, or Semrush AI Visibility is advantageous.

• Basic knowledge of SQL, Python, or APIs for data analysis and automation is a plus.

• Background in scientific publishing, academic content, or EdTech is a bonus.

• Strong analytical skills with the ability to transform data into actionable recommendations.

• Self-motivated with a sense of ownership, capable of managing multiple projects and effectively communicating across teams.

🏝️ Benefits

• A competitive compensation package.

• Direct influence on advancing scientific research and enhancing student learning in science education.

• Opportunity to collaborate with global teams in an environment that fosters innovation and teamwork.

• Strong internal promotion culture with a clear pathway for career advancement.