AI Outbound Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute iterative experimentation sprints aimed at enhancing current outbound campaigns

• Refine messaging, timing, and target contacts for optimal engagement

• Collaborate with the Program Manager to co-manage email and LinkedIn outreach sequences

• Revitalize sequences by developing new strategies and mitigating campaign fatigue

• Identify and address underperforming sequences, optimizing copy and conversion rates

• Manage and fine-tune the Twain prompt library for personalized AI-generated messaging

• Oversee quality assurance and performance analysis for automated outbound initiatives

• Redesign campaigns based on performance metrics and first-principles analysis

• Collaborate with Sales Managers, Product Marketing, and Content teams to incorporate proof points, launches, and data into outreach sequences

• Co-manage physical program engagements, including ICP-specific gifting, event invitations, and user group gatherings

• Enhance performance across campaigns and institutionalize insights gained

⛳️ Requirements

• Proven experience in demand generation, growth, lifecycle, or outbound marketing within a B2B SaaS environment, specifically writing and optimizing cold outreach sequences; or several years in outbound sales, beginning as a BDR/SDR

• Demonstrated experience writing cold emails and/or LinkedIn sequences, with performance metrics available

• Familiarity with sequencing or sales engagement tools like Instantly, Smartlead, HeyReach, or similar

• Capability to independently analyze campaign performance data

• Proficient in utilizing AI for research, drafting, performance data analysis, or creating productivity tools

• Strong opinions on effective copywriting and an eagerness to experiment with unconventional methods

• Experience executing cold outbound sequences via email or LinkedIn

• Quick learner of new tools and technologies

• Passion for copywriting and a customer-centric mindset

• Proficient in understanding campaign performance data and conversion optimization

• Emphasis on pipeline development rather than solely focusing on MQLs

• No specific educational qualifications are mandated

🏝️ Benefits

• Equity

• 10-year exercise window for stock options

• Unlimited PTO with a recommendation of four weeks per year

• Twelve weeks of fully paid family leave available in the US

• Generous budget for equipment, software, and office furnishings

• $100/month allocated for educational pursuits

• Conference attendance covered with manager approval

• Comprehensive US health insurance for employees and dependents, with all premiums paid

• 401k matching

• Opportunity to collaborate with a skilled and passionate team