Affiliate Marketing Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary analytics partner for the Affiliate Marketing team.

• Deliver analytical support for strategies related to affiliate acquisition, performance enhancement, and investment choices.

• Establish strong relationships with marketing leaders and affiliate stakeholders.

• Convert business inquiries into analytical frameworks and practical recommendations.

• Create and sustain reporting solutions, dashboards, and KPI scorecards.

• Track lead volume, application quality, conversion rates, funded loan performance, customer acquisition costs, and profitability metrics.

• Examine channel performance, marketing initiatives, operational trends, challenges, and opportunities.

• Share findings and suggestions with business leaders and non-analytical stakeholders.

• Develop forecasting models for volume planning, budget management, and strategic decision-making.

• Conduct in-depth analyses including attribution, segmentation, cohort, and funnel analyses.

• Assess customer quality, retention, and profitability across affiliate partners.

• Design and evaluate A/B tests and pilot programs.

• Review pricing, targeting, partner incentives, and acquisition strategies.

• Identify opportunities to enhance marketing ROI and customer acquisition efficiency.

• Measure expected business impacts of initiatives and optimizations.

• Collaborate with Marketing, Product, Finance, Credit Risk, and Operations teams.

• Assist with annual planning, forecasting, and budgeting processes.

• Shape strategic decisions through data-driven insights.

• Improve marketing measurement frameworks and analytical capabilities.

⛳️ Requirements

• Bachelor's degree in Analytics, Finance, Economics, Mathematics, Business, or a related field.

• Over 5 years of experience in analytics, business intelligence, marketing analytics, or a similar field.

• Background in financial services, consumer lending, personal loans, banking, or fintech.

• Proven experience in analyzing customer acquisition performance and converting data into actionable business insights.

• Proficient in SQL and Excel.

• Familiarity with Power BI or comparable reporting tools.

• Strong analytical, problem-solving, and communication skills.

• Capability to build relationships and influence business partners across various teams.

• Experience in supporting Affiliate Marketing, Lead Generation, Digital Marketing, or Customer Acquisition teams.

• Knowledge of personal loan products and the customer acquisition funnel from lead to funding.

• Understanding of application volume, approval rates, funded loans, acquisition costs, and profitability metrics.

• Experience with forecasting, testing, and performance optimization.

• Must be located in an approved area by the start date.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Contributions to Health Savings Account (HSA).

• Employee Assistance Program (EAP).

• 401(k) plan with Safe Harbor Match (100% of the first 3% and 50% of the next 2%).

• Accrued time off.

• Company holidays.

• Sick leave.

• 3 floating holidays.

• 12-week Paid Parental Leave.

• Bonus potential.

• Comprehensive tech package.

• Fully remote work arrangement.

• Regular virtual meetings and team-building events.