Advertising Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Manage the daily execution of paid media for a designated portfolio of brands.

• Oversee account health, spending, conversions, campaign performance, and the implementation of strategies.

• Create, launch, and sustain Sponsored Products, Sponsored Brands, and Sponsored Display campaigns in Xnurta.

• Conduct bid dayparting, bid optimizations, budget dayparting, placement bid multipliers, and adjust budgets as necessary.

• Ensure a well-organized campaign structure, precise tracking, and maintain change logs.

• Collaborate on creative assets and verify compliance with Amazon ad creative specifications.

• Track daily spending trends and forecast end-of-day and end-of-month spending patterns.

• Evaluate search terms and extract high-performing keywords for exact-match campaigns.

• Implement keyword negation strategies for both established and new campaigns.

• Assist with keyword research using Data Dive and monitor Radar Rank setups.

• Develop comprehensive campaign structures and targeting types for approved product launches.

• Provide structured daily end-of-day updates for each brand on every business day.

• Identify and report anomalies promptly, such as expenditure spikes, zero-impression campaigns, drops in conversions, and loss of buy box.

• Engage in weekly strategy reviews and translate feedback into actionable plans.

• Elevate account-related concerns with context and suggest potential solutions.

• Utilize AI tools for identifying patterns, conducting keyword research, reporting, analysis, and streamlining workflows while validating the outputs.

⛳️ Requirements

• Practical experience with Xnurta, encompassing bid dayparting, bid optimizations, and budget dayparting.

• Proven experience managing Amazon PPC campaigns for Sponsored Products, Sponsored Brands, and Sponsored Display.

• Familiarity with the Amazon Advertising Console.

• Strong understanding of keyword fundamentals, including match types, negative keywords, and search term analysis.

• Demonstrated capability in managing multi-account budget pacing.

• Ability to handle high-volume, detail-oriented tasks effectively.

• Experience in a strategy-driven environment where objectives are set by senior team members, with execution responsibilities resting with the role.

• Proficient written English skills for asynchronous collaboration with a US-based team.

• Comfort in utilizing modern AI tools, including ChatGPT, Claude, and other category-specific tools.

• Reliable internet connection and equipment for consistent remote work.

• Amazon Ads certification is preferred.

• Minimum of 2 years of experience in Amazon advertising execution, ideally on the agency side handling multiple accounts.

• Experience with Amazon Marketing Cloud.

• Familiarity with Walmart advertising.

• Experience with Radar Rank or similar keyword rank tracking tools.

• Exposure to Amazon DSP.

• Experience with Amazon Attribution / Brand Referral Bonus.

• Proficiency in Amazon ad metrics, including ACOS, TACoS, ROAS, NTB, BSR, CTR, and CVR.

• Experience in creative production support.

🏝️ Benefits

• Equal opportunity employer.

• Remote work arrangement.

• AI tools provided and utilized as part of the daily workflow.