Advertising Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement extensive strategies for Amazon Sponsored Search campaigns in both US and international markets.

• Spearhead DSP execution across Amazon US and global marketplaces.

• Utilize AMC to identify and engage high-value audiences across DSP and Sponsored Ads.

• Manage AMC data ingestion and analysis; collaborate with the data team to troubleshoot uploads and connect insights to performance enhancements across Amazon and DTC media.

• Create scalable campaign frameworks with Pacvue and similar tools employing rules-based automation and platform AI.

• Collaborate with Marketplace and Data teams to convert AMC and advertising data into actionable MTA, MMM, and reporting dashboards.

• Enhance ad creative and resolve performance issues with internal teams and Amazon support.

• Shape campaign strategy using competitor and category tools such as Stackline, Helium 10, and Brand Insights.

• Aid in the development of the roadmap for expanding media mix and audience growth based on AMC insights.

• Monitor weekly performance, adjust spending pace, and report on ROI at the path, audience, and tactic levels.

• Participate in in-person Amazon QBR meetings.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, or a related discipline.

• Over 3 years of experience in Amazon advertising, encompassing DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.

• More than 2 years of experience leveraging AMC for audience insights, attribution modeling, and multi-touch path analysis.

• Experience with Pacvue or a similar platform for automating campaign management.

• Proficient in managing and troubleshooting ad creative on Amazon.

• Strong analytical abilities with a knack for translating data into actionable insights.

• Highly collaborative, detail-oriented, and excellent communication skills.

• Capable of managing numerous projects in a dynamic environment.

• Willing and able to attend in-person meetings as business demands.

• Must reside in and have authorization to work in the United States.

🏝️ Benefits

• Remote-first workplace (since 2016!)

• Competitive Salary

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company match component

• Take what you need Paid Time Off

• Wellness benefits

• WFH office and cell phone/internet stipend

• A FREE MATTRESS plus an awesome Friends and Family discount!

• Potential eligibility for discretionary bonuses or commission payments